Why it worked
The video leverages a compelling financial statistic about Apple's success under Tim Cook, combined with visually engaging stock market data, to capture viewer interest and convey a strong narrative of corporate growth.
Summary
The video highlights Apple's financial success under Tim Cook's leadership, showing a significant increase in its market cap and revenue per hour. It presents stock performance data from Yahoo Finance, illustrating the company's growth since Cook became CEO.
Structure
- 1Introduction of Apple's financial success under Tim Cook
- 2Visuals of people celebrating
- 3Stock chart showing AAPL's performance
- 4Key dates and financial milestones highlighted
Product placement
Apple (company): ACTS - it is the subject of the financial report and stock performance analysis. Removing it would change the video's topic. Reuters (news agency): APPEARS - it is a watermark, and removing it would not change what happens in the video. Yahoo Finance (news platform): APPEARS - it is a watermark, and removing it would not change what happens in the video.
On-screen text
REUTERS
yahoo!finance
APPLE MADE
$32 MILLION AN HOUR
UNDER TIM COOK
AAPL Apple Inc.
311.61 +5389.2% MAX
Aug. 24, 2011:
Tim Cook becomes CEO
During Cook's tenure, Apple's
market cap gains $4.5 trillion