aerie's fall arrivals are SO good 🤎

@jaysa.labenz

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SoundTikTok sound · original sound - jaysa.labenz

Promoted product

Offline by Aerie

Why it worked

The video taps into the popular trend of "fall hauls" and showcases cozy loungewear, which resonates with viewers looking for seasonal fashion inspiration. The creator's genuine excitement and clear presentation of the items make the content relatable and aspirational.

Summary

The creator shares a haul of new fall arrivals from Aerie's 'Offline' collection. She showcases a matching burgundy loungewear set, Halloween-themed socks, a striped sweater, and a Halloween-themed pajama set, expressing excitement for each item.

Structure

1Introduction to Aerie's fall arrivals
2Showcasing a matching loungewear set
3Showing Halloween-themed socks
4Displaying a striped sweater
5Revealing a Halloween pajama set

Original caption

the cutest fall finds from aerie 🤎 #aerie #aeriehaul #fallfashion #falloutfits

More from @jaysa.labenz

Product placement

Offline by Aerie: This is a clothing brand by Aerie. The video shows multiple shopping bags with the 'Offline by Aerie' logo, and the creator discusses clothing items from this brand. Removing these names would change what happens in the video as the entire video is about these products.

Call to action

Let me know what your favorite piece was and where else I should go fall shopping!

On-screen text

aerie's fall arrivals are SO good 🤎

Transcript

TikTok has once again influenced me. I've been seeing everybody say that Aerie's fall arrivals are so good. They have some of the best lounge clothes, so I went to the one closest to me and they were fully stocked up on all the new releases. So I picked a few things up. Let's get into the haul. Starting with this matching set. I'm very excited about this. I got the sweater and then the shorts. I didn't want to get the sweatpants just because it's still really hot in Arizona, so I think the shorts are going to transition the best from summer to fall. But I love this shade, especially for fall and winter, and they're super soft. Plus they were on sale, so I obviously had to get this. Next up, these are a necessity. Absolutely not. But does it bring us happiness? Yes. So I picked these up. These are their Halloween socks and they just have a little jack-o-lanterns on them. I think that these are going to be perfect with lounge sets or just wearing with pajamas. So I'm very excited to have these. When I saw this sweater, I wanted to pick it up. This is a brown sweater, but it has pink and yellow stripes on it. This is so soft. It's also lightweight, so it's going to be a really good transitional piece, but it still feels really good quality. If you're looking for really cute striped sweater, I know they're trending right now. Aerie had a ton of options. I picked up this one. That's everything I picked up from Aerie. Let me know what your favorite piece was and where else I should go fall shopping.