If I only had $30 to redo my makeup bag for fall

@jaysa.labenz

1.8K followers · usually 1.5K views a post

Views

86.2K

Likes

12.2K

Comments

74

Shares

148

SoundTikTok sound · original sound - jaysa.labenz

Promoted product

e.l.f. Cinna-Mood Blush

Why it worked

The video taps into the popular "budget beauty challenge" trend, offering practical and affordable makeup recommendations for a specific season (fall) from a widely accessible retailer (Walmart). The creator's clear presentation and focus on value make the content relatable and actionable for viewers.

Summary

The creator shows how to refresh a makeup bag for fall with only $30, shopping at Walmart. She selects an e.l.f. blush, Revlon lipstick, e.l.f. eyeshadow palette, and Maybelline mascara, totaling $28.94 before tax, which she deems perfect for a fall look.

Structure

1Introduction to the $30 fall makeup challenge at Walmart
2Selection of e.l.f. Cinna-Mood Blush
3Selection of Revlon Toast of New York Lipstick
4Selection of e.l.f. Cream & Sugar Eyeshadow Palette
5

Original caption

A fall makeup refresh for under $30 🤎 These are the Walmart makeup picks I’d add to my cart for an easy warm, everyday look. #WalmartBeauty #FallMakeup #AffordableMakeup #DrugstoreMakeup #WalmartFinds

More from @jaysa.labenz

Product placement

Walmart (store, appears, removing it would not change what happens in the video) e.l.f. Cinna-Mood Blush (makeup product, acts, removing it would change what happens in the video) Revlon Toast of New York Lipstick (makeup product, acts, removing it would change what happens in the video) e.l.f. Cream & Sugar Palette (makeup product, acts, removing it would change what happens in the video) Maybelline Sky High Mascara (makeup product, acts, removing it would change what happens in the video) shopltk.com (creator's link aggregator, appears, removing it would not change what happens in the video)

Call to action

Let me know where we should do this challenge next

On-screen text

If I only had $30 to redo my makeup bag for fall Walmart makeup the to we're e.l.f. Cinna-Mood Blush $7 in cinna-mood prettiest fall burnt shade Revlon Toast of New York Lipstick $7.12 Revlon lipsticks New York really with shade gonna today with e.l.f. Cream & Sugar Palette $4 bite palettes of sugar that and Maybelline Sky High Mascara $10.82 think for shade brown and really mascara definitely fall total out but perfect makeup fall this next

Transcript

If I only had $30 to redo my makeup bag for fall Walmart makeup the we're e.l.f. Cinna-Mood Blush $7 in cinna-mood prettiest fall burnt shade Revlon Toast of New York Lipstick $7.12 Revlon lipsticks New York really with shade gonna today with e.l.f. Cream & Sugar Palette $4 bite palettes of sugar that and Maybelline Sky High Mascara $10.82 think for shade brown and really mascara definitely fall total out but perfect makeup fall this next