new arrivals at aerie

@jaysa.labenz

1.8K followers · usually 1.5K views a post

Views

30.0K

Likes

2.1K

Comments

26

Shares

45

SoundTikTok sound · the american dawn (instrumental)

Promoted product

Aerie

Aerie is a brand of clothing that offers items such as bras, leggings, tops, bikinis, shorts, pants, and dresses.

27 videos15 creators

Why it worked

The video uses a common TikTok format of trying on clothes from a popular brand and asking for viewer opinion ('buy or bye?'), which encourages engagement. The creator's clear opinions and relatable try-on haul format make it appealing to viewers interested in fashion.

Summary

The creator visits an Aerie store to showcase new arrivals and tries on several outfits. She shares her opinions on each item, indicating whether she would buy it or not based on style and fit.

Structure

1Introduction to Aerie new arrivals
2Trying on a striped matching set
3Trying on a striped sweatshirt with shorts
4Trying on a navy lounge set

Original caption

I found some of Aerie’s newest arrivals and here’s what I’d actually buy 👀 #aerie #aeriehaul #fallfashion #fallstyle #fyp

More from @jaysa.labenz

Product placement

Aerie (brand): appears as a store front and is mentioned in text. Removing it would change the context of the video. Aerie (brand): appears as a store front and is mentioned in text. Removing it would change the context of the video.

Call to action

buy or bye?

On-screen text

new arrivals at aerie buy or bye? buy love this matching set and it's super soft buy love the pink details and the shorts can be styled so many ways buy actually obsessed with this lounge set maybe super cute barn jacket but I prefer the denim one bye this set was not flattering at all