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Hook
Incase you missed it the first time we’re cutting the hoods off our hoodies bc it’s cuter and comfier that way
@juliacmcadoo
5.5K followers · usually 2.3K views a post
Views
1.2M
Likes
34.5K
Comments
631
Shares
7.5K
Why it worked
The video leverages a simple, relatable DIY fashion hack that provides immediate visual gratification and a clear 'before and after' transformation.
Summary
The creator demonstrates a DIY fashion hack by cutting the hood off a purple sweatshirt to create a crewneck style. She then tries on the modified garment to show the final look.
Structure
- 1Creator displays scissors and a hooded sweatshirt
- 2Creator cuts the hood off the garment
- 3Creator puts on the modified sweatshirt
- 4Creator models the final crewneck look
On-screen text
Incase you missed it the first time we’re cutting the hoods off our hoodies
bc it’s cuter and comfier that way
Original caption
Went viral the first time so let’s see how this does a second time 🙂↕️ #fallfashion #DIY
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