Why it worked
The video uses a relatable "POV" format and humor to highlight a common frustration: long wait times at popular establishments. The visual of the extensive line immediately conveys the message without needing dialogue.
Summary
The video shows a long line of cars at a 7 Brew coffee stand, implying that the wait time is very long. The text overlay humorously suggests that the viewer's thought of getting coffee today has been thwarted by the extensive queue.
Structure
- 1POV: you thought about getting 7brew today
- 2Showcases a long line of cars in a parking lot
- 3The line extends towards the 7 Brew drive-thru
- 4A worker in a safety vest is visible
- 5The line continues to the coffee stand
Product placement
7brew: a coffee shop chain that ACTS as a drive-thru coffee stand. Removing it would change what happens in the video.
On-screen text
POV: you thought about getting 7brew today