I'm 64. Watch what this white stick does.

@tiktokmemaw

816.7K followers · usually 1.6K views a post

Views

1.1M

Likes

8.1K

Comments

514

Shares

773

SoundTikTok sound · original sound - tiktokmemaw

Promoted product

L'OREAL KOREAN BEAUTY FOUNDATION STICK

Why it worked

The video effectively targets a specific demographic (mature skin) with a relatable problem (uneven skin tone, fine lines) and offers a clear solution with a visually demonstrated product. The creator's personal endorsement and warning about the product selling out create a sense of urgency and desirability.

Summary

A woman in her 60s demonstrates a L'OREAL Korean Beauty Foundation Stick, highlighting its ability to cover dark spots and even skin tone without looking heavy. She emphasizes its skincare ingredients and warns that the product sells out quickly.

Structure

1Introduction of the product and age
2Demonstration of application and blending
3Explanation of product benefits for mature skin
4Highlighting skincare ingredients
5

Original caption

This white ELROEL foundation stick blends into your skin tone, helps cover dark spots, and even has the brush built right into the other end. Mature-skin makeup just got a whole lot easier. #MatureSkinMakeup #MakeupOver50 #FoundationStick #DarkSpotCoverage #ELROEL

More from @tiktokmemaw

Product placement

L'OREAL KOREAN BEAUTY FOUNDATION STICK (ACTS): This is a makeup product that is applied to the face to cover imperfections and even skin tone. Removing it would change the video's content. ELROEL (APPEARS): This is a brand name visible on the product packaging. Removing it would not change the video's content.

Call to action

If it's still available, you better grab it now.

On-screen text

I'm 64. Watch what this white stick does. YES, I'M YES, I'M AND I'M PROUD OF AND WATCH ME MAKE THIS 64 YEAR OLD FACE FABULOUS WITH THIS WHITE FOUNDATION. I KNOW WHAT YOU'RE SHE'S FINALLY GOT OFF HER RO BECAUSE BECAUSE THERE'S NO WAY THAT THIS WHITE FOUNDATION IS GOING TO MATCH HER BUT KEEP WATCH THIS IS THIS IS L'OREAL'S KOREAN BEAUTY FOUNDATION STICK. YOU'VE GOT THE WHITE FOUNDATION ON ONE END AND THE BLENDING BRUSH ON THAT RIGHT ON THE OTHER. SO EVERYTHING'S RIGHT THERE BUILT IN. NOW WATCH THIS LET ME TELL NOT ALL FOUNDA NOT ALL FOUNDATION IS CREATED EQUAL, ESPECIALLY ONCE YOU REACH A CERTAIN AGE. WE HAVE DARK WE HAVE DARK SPOTS AND UNEVEN SKIN TONE AND FINE LINES AND FINE LINES AND PLACES WHERE HEAVY FOUNDATION WOULD SETTLE INTO THOSE LINES, UM, AND THAT WOULD MAKE EVERYTHING EVEN LOOK W WITHOUT MAKING MY FACE LOOK HEAVY OR LIKE I'M WEARING A MASK BECAUSE THIS BECAUSE THIS COMES FROM THE WORLD OF KOREAN BEAUT AND IT JUST ISN'T A FOUNDATION. IT'S MADE IT'S MADE FROM SKINCARE INGREDIENTS, TOO, INCLUDING COLLAGEN AND NIACINAMIDE. AND LOOK AT THE DIFFERENCE. MY LOOK HOW GREAT IT LOOKS. AND NO LINE RIGHT THERE YOU KNOW, THAT ALWAYS HAPPENED WITH THE OLD FOUNDA SO I'M NOT TRYING TO COVER UP THE FACT THAT I'VE LIVED 64 YEARS I JUST NEED TO MAKE THIS 60 YEAR OLD YEAR OLD FACE LOOK FABULOUS. SO I'M WARNING YOU NOW, THIS IS GOING TO SELL OUT. IT KEEPS SELLIN AND ONCE WOMEN OUR AGE SEE WHAT THIS LITTLE WHITE STICK CAN DO, IT'LL BE GONE AGAIN. IF IT'S STILL AVAILABLE, YOU BETTER GRAB IT NOW.

Transcript

YES, I'M YES, I'M AND I'M PROUD OF AND WATCH ME MAKE THIS 64 YEAR OLD FACE FABULOUS WITH THIS WHITE FOUNDATION. I KNOW WHAT YOU'RE SHE'S FINALLY GOT OFF HER RO BECAUSE BECAUSE THERE'S NO WAY THAT THIS WHITE FOUNDATION IS GOING TO MATCH HER BUT KEEP WATCH THIS IS THIS IS L'OREAL'S KOREAN BEAUTY FOUNDATION STICK. YOU'VE GOT THE WHITE FOUNDATION ON ONE END AND THE BLENDING BRUSH ON THAT RIGHT ON THE OTHER. SO EVERYTHING'S RIGHT THERE BUILT IN. NOW WATCH THIS LET ME TELL NOT ALL FOUNDA NOT ALL FOUNDATION IS CREATED EQUAL, ESPECIALLY ONCE YOU REACH A CERTAIN AGE. WE HAVE DARK WE HAVE DARK SPOTS AND UNEVEN SKIN TONE AND FINE LINES AND FINE LINES AND PLACES WHERE HEAVY FOUNDATION WOULD SETTLE INTO THOSE LINES, UM, AND THAT WOULD MAKE EVERYTHING EVEN LOOK W WITHOUT MAKING MY FACE LOOK HEAVY OR LIKE I'M WEARING A MASK BECAUSE THIS BECAUSE THIS COMES FROM THE WORLD OF KOREAN BEAUT AND IT JUST ISN'T A FOUNDATION. IT'S MADE IT'S MADE FROM SKINCARE INGREDIENTS, TOO, INCLUDING COLLAGEN AND NIACINAMIDE. AND LOOK AT THE DIFFERENCE. MY LOOK HOW GREAT IT LOOKS. AND NO LINE RIGHT THERE YOU KNOW, THAT ALWAYS HAPPENED WITH THE OLD FOUNDA SO I'M NOT TRYING TO COVER UP THE FACT THAT I'VE LIVED 64 YEARS I JUST NEED TO MAKE THIS 60 YEAR OLD YEAR OLD FACE LOOK FABULOUS. SO I'M WARNING YOU NOW, THIS IS GOING TO SELL OUT. IT KEEPS SELLIN AND ONCE WOMEN OUR AGE SEE WHAT THIS LITTLE WHITE STICK CAN DO, IT'LL BE GONE AGAIN. IF IT'S STILL AVAILABLE, YOU BETTER GRAB IT NOW.