Yes, I'm 64. Watch this white foundation blend.

@tiktokmemaw

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Promoted product

ELROEL White Foundation

ELROEL Blanc Cover Cream Stick V White is a Korean color-changing foundation stick with a dewy finish, built-in brush, and skin-friendly moisturizing ingredients.

Why it worked

The creator uses a relatable 'before and after' transformation on mature skin, addressing common pain points like foundation settling into fine lines, which builds high trust and social proof.

Summary

A 64-year-old creator demonstrates how to use ELROEL White Foundation to cover dark spots and fine lines on mature skin. She highlights the product's built-in brush and skincare ingredients while encouraging viewers to purchase it.

Structure

1Introduction of the creator and the product
2Application of white foundation to dark spots
3Explanation of the product's benefits for mature skin
4Demonstration of the blending process

Original caption

I’m 64. if this white foundation can make my face look fabulous, imagine yours! Get it or gift it. 🤍 #ELROEL #WhiteFoundation #MatureSkinMakeup #MakeupOver40 #KoreanBeauty

More from @tiktokmemaw

Product placement

ELROEL White Foundation: (a) ACTS — the creator applies it to her face, demonstrates its built-in brush, and shows the result of it covering dark spots and blending into her skin. Removing it would change the entire video.

Call to action

Look it up. I think you better run and grab this white stick.

On-screen text

Yes, I'm 64. Watch this white foundation blend. SO I'M OLD, I'M PROUD OF IT. BUT I NEED YOU TO WATCH ME MAKE THIS 64 YEAR OLD FACE FABULOUS. WITH THIS WHITE FOUNDATION, I'M MARKING THE SPOTS ON MY FACE THAT ARE REALLY BAD, OKAY? YOU SEE THE DARK SPOTS? CAUSE I WANT YOU TO SEE WHAT IT LOOKS LIKE AFTER, OKAY? AND YOU'RE THINKING, THERE IS NO WAY THIS FOUNDATION IS EVER GONNA MATCH THAT OLD LADY'S FACE. I KNOW WHAT YOU'RE THINKING. YEAH, BUT WATCH ME. WATCH ME NOW. HEY. SO THIS IS ELROEL WHITE FOUNDATION AND ON ONE SIDE, IT'S GOT THE BRUSH ALREADY BUILT IN. SO LOOK AT IT. SEE THOSE SPOTS WE CIRCLED OF THE BEGINNING? LOOK AT CIRCLED SPOTS. LET ME TELL YOU SOMETHING, NOT ALL FOUNDATION IS CREATED EQUAL, ESPECIALLY WHEN YOU'RE 64. AGAIN, WE HAVE DARK SPOTS, WE HAVE LINES. AND HEAVY FOUNDATION SETTLES IN THOSE AREAS AND MAKES EVERYTHING LOOK SO MUCH WORSE. BUT AS I BLEND THIS IN, YOU CAN SEE IT'S COVERING THOSE SPOTS THAT I SHOWED YOU. LOOK AT ABOVE MY CHIN, MY LIP. IT MAKES EVERYTHING LOOK EVEN. AND IT LOOKS LIKE I'M NOT EVEN WEARING ANY MAKEUP OR LIKE I'M NOT WEARING MUCH AT ALL. BUT LOOK AT THAT. YOU SEE THAT? YOU SEE THOSE MARKS? LET'S TALK ABOUT THOSE. OKAY? THIS COMES FROM KOREAN SKINCARE. KOREAN BEAUTY. SO IT ISN'T JUST A FOUNDATION, IT HAS SKINCARE INGREDIENTS IN IT TOO, INCLUDING COLLAGEN AND NIACINAMIDE. SO LOOK AT MY SKIN. LOOK HOW GREAT IT LOOKS RIGHT THERE, RIGHT EVERYWHERE. I'M NOT COLLECTING IN THE LINES. DO YOU SEE THAT? IT'S NOT COLLECTING THERE. SO, I'M NOT TRYING TO COVER UP THE FACT THAT I'VE LIVED 64 YEARS. I JUST REALLY WANNA MAKE THE 64 YEAR OLD FACE LOOK FABULOUS. SO I'M GONNA WARN YOU NOW. THIS STUFF KEEPS SELLING OUT. DO YOU KNOW HOW MANY THEY'VE SOLD? IT'S SO RIDICULOUS THAT I'M NEVER GONNA TELL YOU. LOOK IT UP. BUT I THINK YOU BETTER RUN AND GRAB THIS WHITE STICK. OR DON'T AND LET YOUR SPOT SHOW. IT'S YOUR CHOICE.

Transcript

So, I'm old. I'm proud of it. But I need you to watch me make this 64-year-old face fabulous with this white foundation. I'm marking the spots on my face that are really bad, okay? You see the dark spots? Cause I want you to see what it looks like after, okay? And you're probably thinking, there is no way this foundation is ever gonna match that old lady's face. I know what you're thinking. Yeah. But watch me. Watch me now. Hey. So this is ELROEL's white foundation. And on one side, there's the white foundation, and the other side, it's got the brush already built in. So, look at it. See those spots we circled at the beginning? Look at circled spots. Let me tell you something, not all foundation is created equal, especially when you're 64. Again, we have dark spots, we have lines, and heavy foundation settles in those areas and makes everything look so much worse. But as I blend this in, you can see it's covering those spots that I showed you. Look at above my chin, my lip. It makes everything look even. And it looks like I'm not even wearing any makeup or like I'm not wearing much at all. But look at that. You see that? You see those marks? Let's talk about those. Okay? This comes from Korean skincare, Korean beauty. So it isn't just a foundation, it has skincare ingredients in it too, including collagen and niacinamide. So look at my skin. Look how great it looks right there, right everywhere. I'm not collecting in the lines. Do you see that? It's not collecting there. So, I'm not trying to cover up the fact that I've lived 64 years. I just really wanna make the 64-year-old face look fabulous. So I'm gonna warn you now. This stuff keeps selling out. Do you know how many they've sold? It's so ridiculous that I'm never gonna tell you. Look it up. But I think you better run and grab this white stick. Or don't and let your spot show. It's your choice.