It starts out completely WHITE 😳

@tiktokmemaw

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SoundTikTok sound · original sound - tiktokmemaw

Promoted product

ELROEL

슈퍼모델과 수 많은 셀럽의 뷰티 멘토 메이크업 아티스트 유양희의 노하우가 녹아있는 ELROEL로 타고난 듯 좋아보이는 피부를 완성하세요

Why it worked

The video effectively demonstrates a 'magic' color-changing foundation, which is visually compelling and addresses common concerns like blemishes and dark spots. The creator's relatable struggle with makeup application and the product's ease of use further enhance its appeal.

Summary

The creator demonstrates a foundation that appears white upon application but blends into a tinted shade that matches her skin tone, effectively covering blemishes and dark spots. She highlights its lightweight feel, effortless blending, and integrated brush, noting its popularity with over 10 million units sold worldwide.

Structure

1Applying white foundation
2Demonstrating blending and color change
3Highlighting coverage of blemishes and dark spots
4Discussing texture and finish

Original caption

This ELROEL foundation goes on white, blends into your skin tone, and helps cover dark spots without guessing your shades. #ELROEL #ColorChangingFoundation #FoundationForMatureSkin #DarkSpotCoverage #MakeupOver

More from @tiktokmemaw

Product placement

ELROEL (ACTS - it is a foundation that is applied to the face and blends into the skin, covering blemishes and dark spots. Removing it would change what happens in the video.)

On-screen text

It starts out completely WHITE 😳 IT TURNS INTO A TINTED FOUNDATION THAT WORKS ON MY SKIN TONE. SO LET'S GET GOING. IT FEELS INCREDIBLY LIGHT AND IT BLENDS EFFORTLESSLY. AND IT EVENS OUT MY SKIN. IT DOESN'T LOOK GREASY, I DON'T THINK IT LOOKS CAKEY, AND IT DOES NOT LOOK WHITE. THE FOUNDATION IS ON ONE END AND THE BLENDING BRUSH IS BUILT RIGHT IN. SO YOU DON'T EVEN NEED. NEED A SEPARATE BRUSH OR MAKEUP STORAGE KIND OF THING. SO THEY SAY THAT MORE THAN 10 MILLION OF THESE KOREAN SKINCARE SIX HAVE BEEN SOLD WORLDWIDE. AND NOW I UNDERSTAND WHY. IT'S EASY TO KEEP IN YOUR PURSE OR EASY TO TRAVEL WITH AND IT'S ALMOST IMPOSSIBLE YOU KNOW, I DON'T WEAR AND EVEN I CAN GET THIS RIGHT 10 MILLION PEOPLE CAN'T BE WRONG. SO I'M FINISHING UP HERE, AND I WANT TO SHOW YOU MY DARK SPOTS. I CAN BLEND IT A LITTLE BIT BETTER BUT LOOK AT MY DARK SPOTS. REMEMBER THOSE LOOK AT THEM. LOOK AT THE ONE ABOVE MY LIP. IT'S SO WONDERFUL. AND NO LINE. YEAH. 10 MILLION PEOPLE CAN'T BE WRONG.

Transcript

It starts out completely WHITE. It's crazy to think that this completely white foundation can blend into, uh, my skin and cover up these blemishes and such that I have. Uh, you can see the blemishes right here. Right here. Dark spots. Um, when I blended it, it turns into a tinted foundation that works on my skin tone. So let's get going. It feels incredibly light and it blends effortlessly. Uh, and it evens out my skin. It doesn't look greasy, I don't think it looks cakey, and it does not look white. The foundation is on one end and the blending brush is built right in. So you don't even need. Need a separate brush or makeup storage kind of thing. So they say that more than 10 million of these Korean skincare six have been sold worldwide. And now I understand why. It's easy to keep in your purse or easy to travel with and it's almost impossible, you know, I don't wear a lot of makeup and even I can get this right. 10 million people can't be wrong. So I'm finishing up here, and I want to show you my dark spots. I can blend it a little bit better, but look at my dark spots. Remember those? Look at them. Look at the one above my lip. It's so wonderful. And no line. Yeah. 10 million people can't be wrong.