Whatnot Haul Time

@megsmakeup24

10.2K followers · usually 1.4K views a post

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SoundTikTok sound · 3AM

Promoted product

Rhode Pocket Bronze

pocket bronze – rhode

4 videos4 creators

Why it worked

The video leverages the popular "haul" format, showcasing desirable beauty products with clear price comparisons (retail vs. paid), which appeals to viewers looking for deals and new makeup recommendations.

Summary

The creator unboxes and reviews several beauty products purchased from Whatnot, including Rhode Pocket Bronze, Glow Recipe Dew Balm, and a Pat McGrath x Bridgerton Eyeshadow Palette. She shows the retail and paid prices for each item and demonstrates the application of the first two products.

Structure

1Unboxing Whatnot haul
2Introducing Rhode Pocket Bronze
3Demonstrating Rhode Pocket Bronze
4Introducing Glow Recipe Dew Balm

Original caption

#whatnotpartner y’all I got some amazing products from @Whatnot !! I’m so excited about these #whatnothaul #whatnotunboxing #beautyhaul #makeuphaul

More from @megsmakeup24

Product placement

Whatnot (ACTS - platform where creator purchased items, removing it would change the context of the haul, but not the product demonstration itself) Rhode Pocket Bronze (ACTS - makeup product being demonstrated and reviewed, removing it would change the video's focus) Glow Recipe Dew Balm (ACTS - makeup product being demonstrated and reviewed, removing it would change the video's focus) Pat McGrath x Bridgerton Eyeshadow Pallet (ACTS - makeup product being demonstrated and reviewed, removing it would change the video's focus)

On-screen text

Whatnot Haul Time Rhode Pocket Bronze Retail: $25 Paid: $19 Glow Recipe Dew Balm Retail: $30 Paid: $3 Pat McGrath x Bridgerton Eyeshadow Pallet Retail: $65 Paid: $15

Transcript

y’all I got some amazing products from @Whatnot !! I’m so excited about these