WHATS UP BEAUTIES

@megsmakeup24

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SoundTikTok sound · I Don't Wanna Stop

Promoted product

Makeup by Mario F4 Brush

This dual-ended foundation brush features two different applicators that easily blend and build foundation to a smooth, skin-like finish.

Why it worked

The video leverages the popular 'haul' format on TikTok, showcasing desirable beauty products with price comparisons, which appeals to viewers interested in beauty and bargain shopping.

Summary

The creator unboxes several makeup items purchased from Whatnot, including a Makeup by Mario brush, NARS bronzer, and Tarte fake freckles. She shows each product, mentions its retail and paid price, and briefly demonstrates the brush and freckles.

Structure

1Introduction and unboxing of Whatnot haul
2Showcasing Makeup by Mario F4 Brush
3Showcasing NARS Laguna Bronzer Mini
4Showcasing Tarte Go With the Faux Fake Freckles
5

Original caption

#whatnotpartner Y’all I’m having so much fun on @Whatnot I’m so excited about my new items 🤩 #whatnothaul #whatnotunboxing #makeuphaul #beautyhaul

More from @megsmakeup24

Product placement

Whatnot (app/platform): acts - it is the platform where the creator shops and unboxes items. Removing it would change the context of the haul. It merely appears as a logo on the box. Makeup by Mario F4 Brush (makeup brush): acts - it is shown, demonstrated, and its price is discussed. Removing it would change the content of the haul. NARS Laguna Bronzer Mini (makeup product): acts - it is shown, demonstrated, and its price is discussed. Removing it would change the content of the haul. Tarte Go With the Faux Fake Freckles (makeup product): acts - it is shown, demonstrated, and its price is discussed. Removing it would change the content of the haul.

On-screen text

WHATS UP BEAUTIES SHOP: CLOSETBOSS WHATS UP BEAUTIES WHATS UP BEAUTIES MAKEUP BY MARIO F4 BRUSH Retail: $36 Paid: $25 NARS LAGUNA BRONZER MINI Retail: $21 Paid: $11 TARTE GO WITH THE FAUX FAKE FRECKLES Retail: $26 Paid: $10