THIS BRAND IS STEALING FROM ME

@checkoutjon

253.6K followers · usually 6.0K views a post

Views

339.8K

Likes

64.1K

Comments

2.7K

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SoundTikTok sound · original sound - checkoutjon

View velocity

+30.9K views over 10.7d · ~2.9K/day · 10 observations

Promoted product

GÜDE SKINcheck-out-jon.com

3 videos

Why it worked

The video leverages a strong emotional hook of brand theft and betrayal, combined with visual evidence of product and branding similarities. The creator's personal connection to their brand and the direct accusation against another company create a compelling narrative that resonates with viewers interested in entrepreneurship and intellectual property.

Summary

The creator alleges that the brand GÜDE LIFE CO. is stealing their brand identity and product concepts, specifically highlighting similarities in their skincare and fragrance lines. They present evidence of their own brand's history and product launches to support their claim of originality.

Structure

1Accusation of brand theft
2Introduction of the accused brand and its founder
3Presentation of creator's own brand history and products
4

Original caption

@gudlife this is NOT cool nor original of you wtf 😬 🚫 #Skincare #skintok #fyp

More from @checkoutjon

Product placement

GÜDE LIFE CO. (skin care company): ACTS - its products (tinted sunscreen, hydromist, etc.) are shown and discussed as being part of the creator's brand. Removing it would change the video's topic. GÜDE SKIN (skin care brand): ACTS - its products are shown and discussed. Removing it would change the video's topic. GÜDE SCENTS (fragrance line): ACTS - mentioned as a product line. Removing it would change the video's topic. OG TINTED SUNSCREEN (product): ACTS - shown and discussed as a product. Removing it would change the video's topic. VEILS Anti-Age Eye Patch (product): ACTS - shown as a product. Removing it would change the video's topic. CHECKOUTJON.COM (creator's website): APPEARS - it is the creator's bio link, but the video is not about promoting the website itself. Removing it would not change the video's topic.

On-screen text

THIS BRAND IS STEALING FROM ME

Transcript

This brand is stealing from me. This motherfucker is copying my black owned skincare company. And before you ask, yes, yes, she is. Me, Caroline Flores, the founder of Gud Life Company, sustainable skincare. Founder of Gud Life Company, sustainable skincare. Experience: Gud Life Company, sustainable skincare. Education: University of San Diego. Location: Dana Point. Meet Caroline Flores, the founder of Gud Life Company, sustainable skincare. Founder of Gud Life Company, sustainable skincare. Experience: Gud Life Company, sustainable skincare. Education: University of San Diego. Location: Dana Point. So, let me rephrase it. Caroline causes herself the founder of the Gud Life Company. Huh. Which is funny because that's the parent company name for all three of my companies. Gud Skin, Gud Scents, and Gud Life Company. My skincare company, which was my first baby, started in 2019. Today we have over 260,000 customers and good scent, my fragrance line, and good gear. Which have all been in front of hundreds of millions of eyes. Because my businesses have gone viral on any application you can think of. Because to me, Gud Life Company was created for long years after I started my company. And Gud Life Company was created for long years after I started my company. I'm not a lawyer, but I will be contacting mine. Because to me, this is my post, by the way. This is my post. There are far too many coincidences. And brand messaging. For this to be a tiny little kooky dink. What the f*ck?