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WAIT...
A WHITE WOMAN COPIED ME, THEN FILED A TRADEMARK USING MY COMPANY NAME I CREATED IN 2020?
@CHECKOUTJON
LIKE SAVE SHARE >
YEAH. SO HERE ARE THE RECEIPTS.
HEY, Ü
HI. I'M JON.
Most people know me as The SkincareBro. But before all of this... I was a guy building a company from a one-bedroom apartment during the pandemic.
No investors. No loans. No handouts.
@CHECKOUTJON
AUGUST 17, 2020
I bought the domain for GÜDE SKIN. This is where it started.
TODAY WE'VE EXPANDED INTO THE
WWW.GUDELIFE.COM
KEEP SWIPING. IT GETS WORSE.
12 DAYS LATER...
August 29, 2020
We publicly launched GÜDE SKIN
AND ONE DAY LATER...
We FIRST used our tagline
The "GÜDE STUFF"
August 30, 2020
Then came our logo.
Then came products.
Then came customers.
Then came an entire company.
260,000 CUSTOMERS WORLDWIDE.
HMMM...
WHY DOES THIS LOOK SO FAMILIAR?
Weird because a certain brand's messaging looks similar to our day one messaging
CRAZY RIGHT!?
Because another company shows up using confusingly similar
NAME. LANGUAGE. BRANDING.
And then, after we called her out, came the trademark filing.
GUD LIFE COMPANY LLC filed
a federal trademark application for:
GÜD LIFE CO.
A company with a very similar name to the one we've used for 6 years
THEIR APPLICATION CLAIMS: FIRST USE:
March 19, 2022
OUR DOCUMENTED PUBLIC BRAND USE:
August 29, 2020
YES. MY ATTORNEYS NOTICED THAT TOO.
& THIS IS WHY I'M FIGHTING
Because I didn't build this, so somebody else could walk in years later and decide they wanted the GÜDE LIFE too.
I built this for people who look like me.
Black skin.
Black men.
Black women.
Black queer people.
The people who weren't always centered in beauty, skincare and self-care.
So no. I'm not walking away.
SO NOW I NEED MY COUSINS.
HELP ME PROTECT THE GÜDE LIFE.
DONATE SHOP SHARE >
GOFUNDME + SHOP & FULL STORY AT GUDElife.COM.
And if you can't help financially?
Share this carousel.
That helps too.
THIS IS WHAT 6 YEARS LOOKS LIKE.
THE GÜDE LIFE
GÜDE SKIN
GÜDE SCENT
GÜDE GEAR
Welcome to
THE GÜDE LIFE.
Where everybody (AND THEY MAMA)
gets treated like my favorite cousin.