The video combines the high-engagement ASMR trend with a direct incentive (discount codes) for the audience to purchase the featured products, effectively turning a sensory experience into a shopping guide.
Summary
The creator performs ASMR by squeezing various squishy toys purchased from SHEIN. For each item, they display the product name and a specific discount code on screen.
Structure
1Introduction to SHEIN squishies
2ASMR squeezing of pink ball
3ASMR squeezing of crunchy cheese
4
Original caption
the cheese is my favorite 🥹 what’s yours? #fyp #squishy #squishyasmr #viral #asmr
More from @meowsquishymeow
More breakout videos from this creator.
ASMR squeezing of slushy ball
5ASMR squeezing of crunchy soap
6ASMR squeezing of potato, moon pie, watermelon ball, pudding, and blue ball
Product placement
SHEIN: (a) ACTS — the creator provides specific discount codes for squishies purchased from this retailer. Removing the brand name and codes would change the video from a promotional haul/discount video to a generic ASMR video.