how to get people to instantly buy from ur brand

how to get people to instantly buy from ur brand and like doing is talking about sales funnels and marketing and this is our casual Saturday and I just purchased something so fast and I wanna explain to him and might as well just show you guys too the thought process behind like what is effective marketing and what gets people to actually convert so about this is for the brand Adanola or yeah Adanola um about for three months ago I get an ad for this fashion brand really beautiful imagery obviously product that's aesthetic and that I would like click on the ad go to their Instagram page super aesthetic a bunch of pieces that I love I'm like okay this is really cool follow now I've like kind of pin them in my mind not taking any action but I like their aesthetic and now like for the next couple months I'm getting ads sprinkled in here and there cute stuff I then I end up going to their website and I'm like oh these are cute like I kind of am interested in this finally like I wanna get the knitwear piece that they have it's sold out and I'm like oh this is one of those brands like you need to move quickly drop culture and then I was like by the way this is because they have small minimum order quantities and it's it's a really smart sales tactic because now I'm primed in my mind that when I see something I like I need to purchase quickly cause it's gonna be today immediately got an ad for like a beautiful blue scarf and I was like oh I want this it's Adanola I know I need to move fast I literally clicked the ad went to their website added to cart added to cart then because they had the shop more stuff and like they're showing me pieces that I might like they're showing me more stuff I'm like oh this is actually cute while I'm already shopping and spending money with them let's add to cart up sell up sell up sell do they have like a like free shipping above or is it like $100 a month they might if I didn't see it at checkout I did pay $5 at shipping I noticed but it didn't bother me cause I spent a hundred ninety dollars with them anyways wow 190 not free shipping interesting $5 shipping anyways shop pay of course I put in my information super easily connects to my phone number credit card all saved and yeah and I purchased and now you're gonna be in their email flows forever and then I yes and I signed up to their email flow as well and so now I'm just I'm gonna be a rinse and repeat customer and so how do you feel as the customer like cause it's been a good experience I'm excited there you go because I've been wanting their stuff it's sold out it's not available and I feel like I got my hands on something that is actually useful and that I actually wanted so moral of the story here is like great product number one you need to have like aesthetic design something that's relevant two you gotta be on Shopify that shop pays critical for a quick conversion three ads are important for discovery and being top of mind for people four that small m o q like limited availability creates urgency and five you need an aesthetic Instagram with all your product image being really good there it is 3% of people are ready to buy today and everyone's trying to target them maybe they think a little bit more long term and get the 97% of people who aren't ready to buy today but would potentially be customers one day get them in the funnel and you do that with a vibey ad instead of a direct response ad like if if you're trying to just convert everyone today be like 20% off like get it while it's gone like get it while it's hot and you do it today only but if you're like I'm just trying to get people in the funnel because I know in six months they're gonna move to a cold city and need like a scarf that they like yeah then you run ads that are just like vibe aesthetics and you make sure your Instagram is up and it's just all nurture from there on