PENCIL

@benjohn066

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SoundTikTok sound · oh yeah?

View velocity

+719.9K views over 20.8d · ~34.6K/day · 18 observations

Promoted product

Sprout Pencil

The original sustainable pencil that you can plant after use and grow into herbs, trees or flowers. A gift that continues to give long past its use will raise a smile and act as a reminder that the small changes we make now can have a long-lasting positive impact. Write with your pencil Plant it - add sunlight & w

Why it worked

The video taps into the 'TikTok Made Me Buy It' trend by showcasing an innovative and eco-friendly product with a unique 'plantable' feature, appealing to viewers' desire for sustainable and novel items.

Summary

This video showcases the Sprout Pencil, a unique writing tool that can be planted after use. The pencil contains a capsule of seeds that, when planted in soil and watered, will grow into a plant.

Structure

1Introducing the Sprout Pencil
2Demonstrating writing with the pencil
3Showing the pencil being planted
4Explaining the seed capsule

Original caption

The Pencil You’re Supposed to Plant #fyp #TikTokMadeMeBuyIt #SproutPencil #EcoFriendly #SustainableProducts

More from @benjohn066

Product placement

Sprout Pencil (ACTS - its interface is operated, it generates a visible result, someone says what it does for them. Removing it would change what happens in the video.)

On-screen text

PENCIL OREGANO GROW IT PENCIL STRAWBERRY GETS WITH JUST BECAUSE STICK DIRECTLY SOIL INSIDE TINY CAPSULE SEEDS ADDING CAPSULE DISSOLVES SEEDS WRITING SLOWLY PLANT

Transcript

This pencil literally grows after you use it. This pencil grows. It grows after you use it. It's called the Sprout Pencil. And once it gets too short to write with, you're not supposed to just throw it away. Because instead, you stick the end directly into some soil. Since hidden inside the end of it is a tiny green capsule filled with real seeds. So after adding a little water, the capsule slowly dissolves, allowing the seeds to break free. Which means the exact writing pencil you're writing with slowly turns into a real plant.