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Hook
Five Below collectibles are on the loose
@fivebelow
1.3M followers · usually 64.2K views a post
Views
34.2K
Likes
793
Comments
27
Shares
119
View velocity
+1.1K views over 12.3d · ~92/day · 11 observations
Why it worked
The video leverages a popular retail brand (Five Below) and taps into the cultural zeitgeist of horror collectibles and Halloween. The playful 'escape' narrative and the visual appeal of the figurines create an engaging and shareable piece of content.
Summary
This video showcases a collection of horror-themed figurines, including Chucky and characters from Scream, displayed in front of a miniature Five Below store and a haunted house. The collectibles appear to be 'on the loose' and are humorously placed around the haunted house setting.
Structure
- 1Five Below store with collectibles escaping
- 2Collectibles gather at a haunted house
- 3Chucky stands guard at the haunted house entrance
- 4
Original caption
they're coming to haunt you next! 👻 #fivebelow #horrorfinds #scarymovies #halloweentrinkets #fivebelowfinds
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