I need help from my fellow coffee girls.

@kellylamich

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70.0K

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2.7K

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SoundTikTok sound · Sweet Tea

Promoted product

Ninja Lux Cafe Pro

Why it worked

The creator uses a relatable 'influence/deinfluence' trend to solicit engagement while clearly framing her desire for a high-end product, making the audience feel like experts helping her make a significant purchase decision.

Summary

The creator is asking her followers for advice on whether to purchase a Ninja Lux Cafe Pro or a Breville coffee machine. She explains her desire to upgrade from her current basic coffee pot to a higher-quality machine for making lattes.

Structure

1Creator introduces the need for a coffee machine upgrade
2Describes current basic coffee setup
3Identifies two specific high-end candidates
4Rejects cheaper alternatives in favor of quality
5Asks audience for influence or deinfluence

Original caption

Coffee girlies help me out! I’m currently between the Ninja Lux Cafe Pro and the Breville. Both are expensive so I want to know which one is worth it? What are you loving? @Ninja Kitchen @Breville #ninjaluxecafé #brevillebaristaexpress #coffeetiktok

More from @kellylamich

Product placement

Ninja Lux Cafe Pro (a) ACTS: The creator mentions it as a candidate for purchase and asks for opinions on it. Breville (a) ACTS: The creator mentions it as a candidate for purchase and asks for opinions on it. Ninja (a) APPEARS: Tagged in the caption. Breville (a) APPEARS: Tagged in the caption.

Call to action

Help me out if you have one that you love, let me know.

On-screen text

HELP INFLUENCE / DEINFLUENCE WHICH COFFEE MACHINE I SHOULD BUY ☕

Transcript

I need help from my fellow coffee girls. One thing I really want to do is like treat myself is upgrade my coffee machine postpartum. Look forward to like a latte in the morning versus I truly have like a Ninja coffee pot right now. Like essentially like a Mr. Coffee pot and it has been fine. I have been rocking that thing for like probably eight years. Based on my TikTok research between and these are expensive. That's why I like want your opinion. If you have any of these either influence or deinfluence me. I have been eyeing the Ninja Lux Cafe Pro and also a couple of the Breville machines. Had some friends suggest I just get the Nespresso and like work my way up. I'm not trying to do that. I'm not trying to get a machine that is like a temporary fix until I get a nicer one. Rather invest in a quality piece that I can have for like years and years and have really yummy professional tasting lattes in the morning. Help me out if you have one that you love, let me know.

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