WHOA WHY IS

@cedarsexteriorcleaning

70.9K followers · usually 10.4K views a post

Views

258.2K

Likes

5.4K

Comments

318

Shares

230

SoundTikTok sound · original sound - cedarsexteriorcleaning

Promoted product

Black limestone restorer

Why it worked

The video effectively addresses viewer skepticism and negative comments by providing a clear explanation and visual demonstration of a specialized product (black limestone restorer) used for a specific problem (staining and unevenness), leading to a satisfying before-and-after transformation.

Summary

The creator addresses negative comments about painting a patio black by explaining it was a necessary repair using a black limestone restorer and epoxy resin jointing. The video showcases the transformation from stained and uneven slabs to a deep, rich, and contrasting patio finish.

Structure

1Addressing negative comments about painting the patio black
2Explaining the patio's previous state (past repair, uneven slabs, staining)
3Demonstrating the use of black limestone restorer
4Applying epoxy resin for jointing
5

Original caption

🖤 This isn’t just paint! 👀 This is a black limestone restorer, specifically designed for the job in hand, and honestly… paired with the neutral jointing, I think the finished result looks absolutely perfect! 🔥🙌 The colour, the contrast and the overall finish have completely transformed this area. 😍 What do you think of the finished look? 👇 Let me know in the comments! #LimestoneRestoration #PatioCleaning #ExteriorCleaning #BeforeAndAfter #SatisfyingClean

More from @cedarsexteriorcleaning

Product placement

Cedars Exterior Cleaning (ACTS - the company logo appears on the creator's jacket, and removing it would not change what happens in the video). Titan Neutral (APPEARS - a tub of this product is visible in the foreground, but it is not used or mentioned in the video, so removing it would not change what happens in the video).

Call to action

What do you think of the finished look? 👇 Let me know in the comments!

On-screen text

WHOA WHY IS PATIO BLACK WHOA WHY IS COMPLETED THIS JOB MANY COMMENTS TELLING ME THAT I SHOULDN'T HAVE I'VE RUINED IT IT'S AN ABOMINATION WHY WOULD I EVERYTHING'S GREY IN EVERYTHING'S BLACK IN OF THE PEOPLE VIDEO DIDN'T GIVE IT TIME THEY SAW 10 SECONDS OF VIDEO AND JUMPED TO CONCLUSIONS THIS PATIO WAS A PAST REPAIR THERE WAS AREAS WE NEEDED TO LIFT AND RE RELAY SLABS THERE WAS AREAS WITH HEAVY STAINING FROM OTHER TYPES OF PAINT RUST AND STUFF LIKE THAT BUT WE USED A BLACK LIMESTONE RESTORER TO GIVE IT BLACK APPEARANCE AS IT SHOULD WE USED A BUFF TWO PART EPOXY RESIN JOINTING WHICH JUST INDIVIDUALIZE SLABS AND GIVES IT A REALLY GOOD CONTRAST CAN SEE NOW AT THE END THAT'S THE DIFFERENCE A NICE DEEP DARK RICH PATIO CONTRASTING JOINTING IT LOOKS NICE LET ME KNOW

Transcript

Whoa, why is patio black? Whoa, why is it painting a patio black? When I completed this job, I had so many comments telling me that I shouldn't have, I've ruined it. It's an abomination. Why would I? It's all everything's grey in the world, everything's black in the world. A lot of the people who watched this video didn't give it time. They saw 10 seconds of video and jumped to conclusions. This patio was a past repair. There was areas we needed to lift and re- relay slabs. There was areas with heavy staining from other types of paint, rust and stuff like that. But we used a black limestone restorer to give it black appearance as it should. We used a buff two part epoxy resin jointing which just individualizes slabs and gives it a really good contrast. As you can see now, at the end of the video, that's the difference. A nice deep, dark, rich patio with contrasting jointing. It looks nice. Let me know.