@rays_house_of_shades — 148x breakout

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Why do I LOVE living in my council house?

@rays_house_of_shades

10.4K followers · usually 1.9K views a post

Views

275.9K

Likes

9.8K

Comments

258

732

Why it worked

The post challenges a common social stigma with relatable, high-value financial benefits, encouraging engagement through a controversial but personal topic.

Summary

The creator shares a series of photos showcasing the interior and exterior of their council house. They list ten benefits of living in a council property, such as affordable rent, secure tenancy, and the right to buy, to challenge the stigma surrounding council housing.

Structure

1Hook slide introducing the topic
2Comparison of rent costs
3Highlighting maintenance and renovation freedom
4Explaining financial and tenancy security benefits
5Concluding with a summary of why they love their home

Call to action

Would you choose a council house if you had the option? 👀👇🏽

On-screen text

Why do I LOVE living in my council house? Cheap rent £550 vs ridiculous private rental market value Most repairs are taken care of (minus my jobs) I can do anything I want to my house Yearly rent increase each year is no more than £20/30 No worry of my house being sold or being kicked out I have a lifetime secure tenancy I have the right to buy as and when I want too with a huge discount I can swap my home if it becomes to small or big for me THATS WHY 👏

Original caption

Council house living gets judged way too much 🤷🏽‍♀️ but honestly, I love my home 🏡🤎 It’s not about who owns the bricks — it’s about what you make of the space ✨ Here are 10 reasons why I genuinely love living in my council house 🥰 Would you choose a council house if you had the option? 👀👇🏽 #CouncilHouse #CouncilHouseUK #CouncilHouseMakeover #interiordesign #HomeTikTok