Back To School

@melissam1419

3.6K followers · usually 504 views a post

Views

20.6K

Likes

1.0K

Comments

34

Shares

48

SoundTikTok sound · original sound - melissam1419

Promoted product

Nike

Nike delivers innovative products, experiences and services to inspire athletes.

23 videos20 creators

Why it worked

The video leverages the popular 'haul' format, which taps into the aspirational and relatable nature of back-to-school shopping, while the high-quality, close-up shots of desirable footwear drive engagement.

Summary

A creator showcases a collection of new Nike and Jordan sneakers, along with other apparel, as part of a back-to-school haul for their second grader. The video focuses on displaying the various items purchased for the upcoming school year.

Structure

1Opening shot of shopping bags
2Displaying piles of new clothes and shoes
3Close-up showcase of individual sneaker pairs
4Close-up showcase of branded socks and underwear

Product placement

Original caption

Shoe haul for my second grader 👟💙 #shoes #shoehaul #backtoschoolhaul #jordan #nike

More from @melissam1419

More breakout videos from this creator.

Nike (a) ACTS: The creator displays various Nike-branded apparel, including socks and underwear, and multiple pairs of Nike and Jordan sneakers. The video functions as a showcase of these specific products for a back-to-school haul. Removing these items would remove the entire content of the video. Jordan (a) ACTS: The creator displays multiple pairs of Jordan sneakers. These are operated and showcased as part of the haul. Removing them would change the content of the video. Polo Ralph Lauren (a) ACTS: The creator displays a Polo Ralph Lauren shirt. It is operated and showcased as part of the haul. Removing it would change the content of the video.

On-screen text

Back To School Back To School Haul 2nd Grade Shoe Edition

His fall collection is about to be 🔥☄️ 🤎🦂 #toddlershoes #fallshoes #jordanret

72.5

36.5K3.1K32

Nike Air Jordan 1

36.5Kviews@melissam1419