@BASED #BASEDpartner

@kalsinclair

15.5K followers · usually 7.8K views a post

Views

58.5K

Likes

3.4K

Comments

34

Shares

70

SoundTikTok sound · original sound - aesthetic.central101

Promoted product

BASED Sea Salt Spray

Build beachy texture, volume, and a natural finish with BASED Sea Salt Spray. Made with sea salt, aloe vera, and kelp extract.

3 videos2 creators

Why it worked

The video uses a popular trend format on TikTok where a group of individuals participate in a synchronized action, making it engaging and shareable. The use of a 'paid partnership' disclosure, combined with the visual demonstration of the product, clearly communicates its promotional intent in a native content style.

Summary

Four young men are shown in a TikTok video. The main subject holds up a bottle of what appears to be hair product and sprays it, with the others mimicking the action. The video is a paid partnership for the product.

Structure

1Introduction of the group and product
2Demonstration of spraying the product
3Group mimics the spraying action
4

Original caption

@BASED #BASEDpartner Sea Salt Spray saving us all

More from @kalsinclair

Product placement

BASED (acts): This is a hair product, likely a sea salt spray, that the creator is demonstrating. Removing it would change the video's focus and action. It is the subject of the video. It appears as a brand name on the bottle and in the on-screen text and caption. It is promotional. It is the promoted product.