This video likely performed well due to its niche appeal, clear demonstration of a popular hairstyle trend, and the use of a specific product that viewers can identify and potentially purchase.
Summary
The creator demonstrates how to style a modern mullet hairstyle. They start by applying sea salt spray to their wet hair and then use a diffuser to dry and style it into the desired look.
Structure
1Apply sea salt spray
2Diffuse hair
3Style hair
4Final look
Product placement
BASED sea salt spray: it ACTS - it is used to style the creator's hair, and removing it would change the outcome of the hairstyle. BASED: it APPEARS as a logo on the sea salt spray bottle, and removing it would not change what happens in the video.
Original caption
How I style modern mullet @BASED #based #basedbodywork #seasaltspray #modernmullet #hairstyletutorial
More from @kyewilcox
More breakout videos from this creator.
On-screen text
How i style Modern Mullet
Based sea salt spray
Diffuser
Style