Why it worked
The video provides high-value, curated information that saves the viewer time, making it highly shareable and useful for holiday shoppers.
Summary
The creator presents a list of ten beauty advent calendars from various retailers, including pricing and value information for each. The video serves as a curated guide for holiday shopping rather than a promotion for a specific product.
Structure
- 1Introduction of the top 10 list
- 2Display of Boots advent calendar details
- 3Display of Sephora advent calendar details
- 4Display of Lookfantastic advent calendar details
- 5Display of Charlotte Tilbury advent calendar details
- 6Display of remaining retailer advent calendar details
Product placement
Boots (appears as a brand name/retailer), Sephora (appears as a brand name/retailer), Lookfantastic (appears as a brand name/retailer), Charlotte Tilbury (appears as a brand name/retailer), Harrods (appears as a brand name/retailer), Selfridges (appears as a brand name/retailer), No7 (appears as a brand name/retailer), Glossybox (appears as a brand name/retailer). All these brands are mentioned as retailers of advent calendars. Removing them would change the content as they are the subjects of the listicle.
On-screen text
My Top 10 Advent Beauty Calendars
BOOTS
£70
Worth Over £307
24 Products
21 Full Size
SEPHORA
£235.00
Worth Over £1,000
41 products
27 in full size
22 advent exclusives
LOOKFANTASTIC
£120
Worth Over £665
27 Products
19 Full Size
CHARLOTTE TILBURY
£170
Worth Over £270
15 Products
4 Full Size
HARRODS
£270
Worth Over £1,700
32 Products
18 Full Size
SELFRIDGES
£250
Worth Over £1,100
35 Products
10+ Full Size
No7
£65
Worth Over £248
8 Full Size
GLOSSYBOX
£ TBC
Worth Over £645
22 Full Size