Guys, I don't know if anyone's seen this advent calendar, right, but hear me out.

@chlo_mckernan

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SoundTikTok sound · Christmas

Promoted product

Glossybox

Treat yourself to a GLOSSYBOX Beauty Box. Discover 5 amazing beauty products worth over £50 delivered to your door every month.

Why it worked

The creator leverages a high-value proposition (over £600 worth of products for under £80) combined with a personal, authentic recommendation that feels like a genuine discovery rather than a scripted ad.

Summary

The creator enthusiastically reviews the Glossybox advent calendar, highlighting its high retail value compared to its discounted price. She encourages viewers to purchase the item through the linked TikTok shop basket.

Structure

1Introduction of the advent calendar
2Highlighting the high value of the contents
3Comparison to other beauty retailers
4Call to action to check the price and purchase

Product placement

(a) Glossybox: The creator displays the Glossybox advent calendar on screen, discusses its contents, and explicitly recommends it as a high-value purchase. This is the central subject of the video. Removing it would remove the entire purpose of the video. (b) TikTok: The platform interface appears as a watermark and in the screen recording, but it is substrate.

Original caption

£645 worth for £76!!! Crazy 🎄🎄🎄🎄🎄😍 #glossyboxadventcalender #glossybox #beautyadventcalendar #tiktokmademebuyit #dealdrops

More from @chlo_mckernan

Call to action

Click the basket

On-screen text

£645 worth for £76!!!!! 🎄

Transcript

Guys, I don't know if anyone's seen this advent calendar, right, but hear me out. It's worth over £645 worth of products, including your Pat McGrath, your Beauty Works, your, there's so many good, look at it, right? Right now you're getting it for £76, cheaper on the deal drops. That is insane. This is the advent calendar that I really, really want. Like, this for me tops all your Cult Beauty and your Sephora. Like, look at this. Click the basket and look at the price. It's crazy.