white women and brown lip liner

@kendrafrenchmakeup

41.6K followers · usually 4.5K views a post

Views

69.7K

Likes

5.7K

Comments

118

Shares

28

SoundTikTok sound · original sound - kendrafrenchmakeup

Promoted product

lip liner

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2 videos2 creators

Why it worked

The video likely worked due to its provocative and humorous take on a popular beauty trend, using strong opinions and visual gags to engage viewers and spark discussion.

Summary

The creator critiques the trend of white women using brown lip liner, stating it looks like they have poop on their face. She then showcases a collection of various brown lip liners, implying they are a beauty essential.

Structure

1Critique of brown lip liner trend
2Exaggerated negative description
3Showcase of lip liner collection
4Implied endorsement of the product

Original caption

Where my brown lip liner lovers at!! 🙋🏼‍♀️🤪 #lipliner #lipcolourchallenge #lipcombo #reactionvideo #beautyhack

More from @kendrafrenchmakeup

Product placement

Morphe brushes lip liner (acts - used to apply makeup, visible result comes from it, removing it would change what happens in the video); MAC lip liner (acts - used to apply makeup, visible result comes from it, removing it would change what happens in the video); TikTok (appears - watermark, removing it would not change what happens in the video)