Lipstick Burrito Challenge 💄 🚬

@anxiety_doll

484.4K followers · usually 56.4K views a post

Views

706.7K

Likes

4.3K

Comments

196

Shares

1.4K

SoundTikTok sound · original sound - anxiety_doll

View velocity

+11.4K views over 14.3d · ~798/day · 13 observations

Promoted product

NYX Professional Makeup Lipstick

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2 videos

Why it worked

The video combines a popular food item (burrito) with a beauty trend (lipstick challenge) in a visually engaging and slightly absurd way, making it highly shareable and attention-grabbing.

Summary

The creator applies NYX Professional Makeup lipstick to a burrito and then eats it, testing the lipstick's durability. The video shows the lipstick transferring onto the food and then being consumed.

Structure

1Apply lipstick to burrito
2Eat burrito with lipstick on
3Show lipstick transfer
4Continue eating burrito

Product placement

NYX Professional Makeup lipstick (acts - it is applied to food and eaten, its color transfer is the point of the video; removing it would change what happens in the video)