Let's try out a concealer lip

@glambbi

34.5K followers · usually 5.4K views a post

Views

28.9K

Likes

1.6K

Comments

30

Shares

31

SoundTikTok sound · original sound - glambbi

Promoted product

NYX Professional Makeup Butter Gloss

Why it worked

The video leverages a trending makeup technique ('concealer lips') and a popular, affordable product to create relatable and visually appealing content. The creator's genuine enthusiasm and clear demonstration of the product's performance contribute to its effectiveness.

Summary

The creator tries out the NYX Butter Gloss in the shade Fortune Cookie, applying it to their lips. They express surprise at not owning it sooner and praise its color, opacity, and non-streaky formula, noting they applied it without lip liner to showcase its true appearance.

Structure

1Introduction of product and concept
2Application of lip gloss
3Initial reaction and commentary on formula
4Demonstration of color and opacity
5

Original caption

Replying to @zara is @NYX Professional Makeup butter gloss in fortune cookie the perfect concealer lips lipgloss? lmk what you think!! 🤍 #nyxfortunecookie #palelipgloss #concealerlips #concealerlipgloss #affordablemakeup

More from @glambbi

Product placement

NYX Professional Makeup Butter Gloss (ACTS - applied to lips, shows color and finish, creator comments on formula and color; removing it would change the video's focus) | NYX Professional Makeup (APPEARS - brand name on product packaging; removing it would not change what happens in the video)

Call to action

lmk what you think!! 🤍

On-screen text

Replying to @zara is @NYX Professional Makeup butter gloss in fortune cookie the perfect concealer lips lipgloss? lmk what you think!! 🤍 #nyxfortunecookie #palelipgloss #concealerlips #concealerlipgloss #affordablemakeup

Transcript

Let's try out a concealer lip Let's try out a concealer lip gloss I love a pale lip I saw a video recently talking about concealer lip glosses And I tried this one out I'm kind of shocked I didn't own it already It's the NYX Butter Gloss in the shade Fortune Cookie Let's take a look at this guy Ooh, very cute color The color looks so pretty I'm curious to see if it's like pale enough Let's just try this on Okay, first swipe, I already love that Okay, so one layer there and you do get Nice opacity And I like that it's not streaky too Also yes, I am wearing it without lip liner just so you can really see how this color looks on me Here's how NYX Fortune Cookie lip gloss looks on me I love this I'm surprised I didn't have this one before Let me know what you think of this one if you have any other concealer lip recommendations for me, let me know in the comments