Why it worked
The video taps into the popular 90s makeup trend, which resonates with viewers seeking nostalgic and stylish looks. The clear demonstration of multiple well-known beauty brands also appeals to a broad audience interested in makeup tutorials.
Summary
This video demonstrates a 90s-inspired cool-toned makeup tutorial. The creator applies various products including eyeshadow, foundation, powder, eyeliner, concealer, contour, and lip products to achieve the desired look.
Product placement
Morphe Cosmetics eyeshadow palette “underslated” (ACTS - used to apply eyeshadow, removing it would change the video); YSL Beauty cushion foundation (ACTS - used as base makeup, removing it would change the video); Huda Beauty pressed powder “pound cake” (ACTS - used to set makeup, removing it would change the video); Kylie Cosmetics natural blue brightning powder (ACTS - used as setting powder, removing it would change the video); Makeup By Mario eyeliner pencil “super black” (ACTS - used to apply eyeliner, removing it would change the video); Tower 28 Beauty concealer (ACTS - used to conceal, removing it would change the video); NARS Cosmetics contour stick (ACTS - used for contouring, removing it would change the video); NARS Cosmetics multiple “dazed” (ACTS - used as blush, removing it would change the video); rhode skin lip shape “squeeze” (ACTS - used to shape lips, removing it would change the video); RMS Beauty lip liner “midnight nude” (ACTS - used to line lips, removing it would change the video); Kosas multistick “intuition” (ACTS - used on lips, removing it would change the video)