Why it worked
The video taps into the popular 90s makeup trend, which resonates with viewers seeking nostalgic and stylish looks. The clear demonstration of multiple well-known beauty brands also appeals to a broad audience interested in makeup tutorials.
Summary
This video demonstrates a 90s-inspired cool-toned makeup tutorial. The creator applies various products including eyeshadow, foundation, powder, eyeliner, concealer, contour, and lip products to achieve the desired look.