Skin changes In your mid 30's

@xthuyle

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SoundTikTok sound · original sound - xthuyle

Promoted product

Kiehl's 1cc Collashot Plumping Serum

Why it worked

The video effectively combines relatable information about aging skin with a practical demonstration of a product that addresses those concerns. The creator's personal anecdote and clear explanation of the serum's benefits make it engaging and trustworthy.

Summary

The creator discusses skin changes in her mid-30s, specifically the decline in collagen production. She then introduces and demonstrates Kiehl's 1cc Collashot Plumping Serum, highlighting its texture, how it layers under makeup, and its key ingredients like collagen peptides and Vitamin B12, which she believes help support natural collagen production.

Structure

1Introduction to skin changes in mid-30s
2Demonstration of Kiehl's Plumping Serum
3Explanation of serum texture and application
4Discussion of ingredients and benefits

Original caption

#AD Did you know your collagen drops 1% every year after 25? @kiehlsuki 1cc Collashot Plumping Serum gel-to-serum texture (and it's PINK, iconic) that layers up under makeup without balling up or pilling. Collagen peptides + Vitamin B12 doing the heavy lifting so my skin can do the natural collagen production thing on its own. I need all the help I can get 🙏 #collagen #plumpupthevolume #kiehls #plumping

More from @xthuyle

Product placement

Kiehl's 1cc Collashot Plumping Serum: ACTS - it is applied to the skin and its texture is described. Removing it would change the video's focus. Appears as a watermark in the background of a photo at 00:06. Removing it would not change what happens in the video.

On-screen text

Skin changes In your mid 30's the Age Timeline Age 25: Natural production begins to decline by roughly 1% to 1.5% each year. Age 30: Subtle changes start, though most people do not see visible lines yet. Age 40: Up to 15% of your natural collagen is lost, making fine lines and minor sagging visible. I swear 34 mirror plumpness serum Kiehl's serum CC texture pumps because serum easily visibly is and peptides B12 help natural production all get layers makeup some concealer ball powdered like serum makeup

Transcript

Did you know your collagen drops 1% every year after 25? I swear, as soon as I turn 34, I looked at myself in the mirror and I'm like, where is the plumpness gone? This is Kiehl's 1cc Collashot Plumping Serum. It has a gel-to-serum texture and it's pink, iconic. I use about two pumps in total. It layers up under makeup without balling up or pilling. Because of the gel-to-serum texture, you can easily layer it up. Visibly, you can see my skin is more plump and more firm. It has collagen peptides and Vitamin B12, so it's going to help support your skin's natural collagen production. I need all the help I can get. I mean, all of the help I can get. Some things are way too thick that when you put on your concealer, it starts to ball up. Even though I powdered my skin, I still feel like you can see the serum through the makeup.