Kiehl's

@anichakhunashvili_

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SoundTikTok sound · original sound - anichakhunashvili_

Promoted product

Kiehl's Ice & Collagen Plump Serum

Why it worked

The video effectively uses a native mention strategy by demonstrating the product's application and benefits in a visually appealing way, aligning with the creator's skincare content niche. The clear branding and focus on product results make it easily identifiable and desirable for the target audience.

Summary

The video showcases the Kiehl's Ice & Collagen Plump Serum. The creator applies the serum to their face, demonstrating its texture and application. The on-screen text and caption highlight the product's benefits for plumping and smoothing the skin.

Structure

1Introduction with Kiehl's logo
2Product reveal: Kiehl's Ice & Collagen Plump Serum
3Application of serum to the face
4Demonstration of serum texture and absorption
5

Original caption

Collagen care, upgraded. ✨ Meet the Kiehl’s Ice & Collagen Plump Serum 🩷designed to visibly plump, smooth, and support skin showing signs of collagen loss. A new favorite in my skincare routine. 🩷@Kiehl's Since 1851 #Kiehls #KiehlsSkincare #CollagenSerum #PlumpSkin #SkincareRoutine

More from @anichakhunashvili_

Product placement

Kiehl's (brand): Appears as a logo at the top of the screen and on the product packaging. Removing it would not change what happens in the video. Kiehl's Ice & Collagen Plump Serum (product): Acts as the product being demonstrated and applied to the face. Removing it would fundamentally change the video's purpose. Kiehl's (brand): Appears on the product packaging. Removing it would not change what happens in the video.

On-screen text

Kiehl's SINCE 1851 KIEHL'S DERMATOLOGIST SOLUTIONS Ice & Collagen Plump Serum with Recombinant Collagen Polypeptide & Pink Vitamin B12 1.7 FL. OZ. - 50 ml Visibly plumps, smooths, and supports skin showing signs of collagen loss. Visibly plumps, smooths, and supports skin showing signs of collagen loss. Kiehl's Kiehl'sSkincare CollagenSerum PlumpSkin SkincareRoutine