I've been paying a little more attention to my skin lately

@winnypoohx

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SoundTikTok sound · Simple Life

Promoted product

Kiehl's 1cc* CollaShot Plump Serum

3 videos3 creators

Why it worked

The video uses a relatable 'get ready with me' style that seamlessly integrates the product as a natural part of the creator's existing routine, making the recommendation feel authentic rather than like a forced advertisement.

Summary

The creator introduces a new skincare serum into her daily routine and demonstrates how to apply it. She highlights the product's texture and its benefits for skin collagen production.

Structure

1Creator introduces skincare routine update
2Product reveal and name mention
3Demonstration of product texture
4Application demonstration on face and neck
5

Original caption

AD adding a little extra collagen support to my routine with @Kiehlsuki 1cc Collashot Plump Serum ✨💗 Such an easy step to add in, with a bouncy gel-to-serum texture that leaves my skin looking so fresh and plump. #collagen #plumpupthevolume #kiehls #skintok #plumping

More from @winnypoohx

Product placement

Kiehl's 1cc CollaShot Plump Serum: (a) ACTS - the creator demonstrates applying the product to her face and neck, describes its texture, and explains its benefits for collagen production. Removing it would change the entire purpose of the video.

On-screen text

I've been paying a little more attention to my skin lately so I added this into my routine this is Kiehl's 1cc CollaShot Plump Serum it has this bouncy gel to serum texture and I use two drops on my face and neck morning and night before moisturiser I love that it supports my skin's natural collagen production and helps my skin look plumper too

Transcript

I've been paying a little more attention to my skin lately so I added this into my routine this is Kiehl's 1cc CollaShot Plump Serum it has this bouncy gel to serum texture and I use two drops on my face and neck morning and night before moisturiser I love that it supports my skin's natural collagen production and helps my skin look plumper too