Why it worked
The video leverages a relatable 'consumerism' trend to showcase a popular, aesthetically pleasing product in a low-pressure, native-feeling way.
Product placement
Owala: (a) ACTS — the creator picks up, displays, and examines several different Owala water bottles in a store, demonstrating their features (leak-proof, insulated, built-in straw) via the product labels. Removing these bottles would remove the entire subject of the video. Oner Active: (b) APPEARS — mentioned in the caption, but not visible or active in the video.