RIP Stanley

@stephanielindseysmith

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SoundTikTok sound · Chopin Nocturne No. 2 Piano Mono

Promoted product

Stanley Tumbler

Stanley PMI Online Store | Offers an assortment of Vacuum Bottles, Mugs, thermoses, Cookware and more!

9 videos9 creators

Why it worked

The video taps into the massive cultural conversation and trend cycle surrounding Stanley tumblers, using a simple, provocative text overlay to invite engagement from both fans and critics of the brand.

Summary

The video shows a shelf of Stanley tumblers at a Starbucks inside a Target, using the text 'RIP Stanley' to comment on the brand's current status or trendiness. It is a short, silent visual observation of the product's presence in a retail setting.

Structure

1Close-up of a shelf of Stanley tumblers
2Panning across different colors and styles
3Focus on the Starbucks branding on the cups
4Final shot of a basket full of Stanley tumblers

Original caption

📍Starbucks x Target in Florence #starbucks #stanley #stanleytumbler #rip #owalalife

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Product placement

Stanley (a brand of tumblers) appears as the subject of the video, as the creator is showcasing a shelf full of them in a store. Starbucks appears as a brand on the tumblers and as a location (Starbucks x Target). Owala appears in the caption as a hashtag (#owalalife). Removing the Stanley tumblers would remove the entire point of the video, as it is a visual commentary on the brand's popularity.

On-screen text

RIP Stanley

Yeah, I don’t really know babe. @AJ #threemenandalittlelady #80sbaby #pov #husba

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@stephanielindseysmith

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