wtf is a straightener

@adelp_21

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SoundTikTok sound · original sound - mymeloxii

Promoted product

Dyson Airwrapdyson.com

Dyson Airwrap is a hair styling tool that uses airflow to dry and curl hair, allowing users to create various hairstyles like blowouts and bouncy curls.

16 videos14 creators

Why it worked

The video uses a relatable, slightly provocative hook that challenges a common beauty tool, positioning the featured product as the superior alternative for the creator's specific hair type.

Summary

The creator demonstrates a curly hair routine using a Dyson Airwrap with a diffuser attachment. The video highlights the styling process for curly hair while jokingly questioning the need for a hair straightener.

Structure

1Creator shows wet curly hair
2Applies hair product
3Uses Dyson Airwrap with diffuser
4

Original caption

#curlyhair #curls #curlygirl #curlyhairroutine #curlygirlmethod

More from @adelp_21

Product placement

Dyson Airwrap (a) — the creator uses the device with a diffuser attachment to dry and style her curly hair, which is the central action of the video. Removing it would remove the entire purpose of the video. The product is real.