The video provides a practical, step-by-step guide to content planning, a common pain point for creators. By showing real-world data and actionable tools like TikTok analytics and creator search insights, it offers tangible value and a clear roadmap for viewers looking to improve their own content strategy.
Summary
The creator demonstrates a system for planning weekly TikTok content using a physical planner and TikTok's analytics tools. She reviews past video performance to identify successful content types and uses TikTok's Creator Search Insights to find trending keywords, which she then incorporates into her weekly content schedule.
Structure
1Introduction and gratitude for followers
2Reviewing past TikTok performance and identifying successful content
3Using TikTok Creator Search Insights to find trending keywords
Original caption
How to set up TikTok content planning ideas and organization for the week. Planner is 🔗 and is from my fav @The Dailee ✨ How to get to your analytics: Open TikTok -> go to your profile - > TikTok Studio -> Analytics -> Top Posts -> organize by followers from the past 7 and 28 days #contentplanning #planwithme #contentcreator #socialmediagrowth #contentcreatortips
More from @lauren_wassum
More breakout videos from this creator.
4Brainstorming new content ideas based on insights
5Mapping out a weekly publishing schedule in a planner
6Highlighting the plan for visual appeal and future reference
Product placement
The Dailee (planner): APPEARS - a corner watermark, its removal would not change what happens in the video. TikTok (app): ACTS - its interface is operated to show analytics, its removal would change what happens in the video.
On-screen text
HOW TO PLAN YOUR TIKTOK CONTENT FOR THE WEEK
(in-depth tutorial)
Transcript
Good morning, let's plan our social media content together. Thank you guys so much for 10K. That was so exciting and honestly, I appreciate you following and supporting. I was not expecting my last planning video to do as well as it did and to bring as many followers in that it did. So if you're new here, hi, welcome. Glad so many of you find this system to be easy and helpful because as someone who wants to make content consistently, having a system that is easy to follow and doesn't take up a lot of time is my highest priority. So let's go ahead and start planning this coming week. You may or may not use the daily planner to plan my social media every single week. We're gonna open up to a brand new weekly overview page. We need to look at our TikTok. So we're gonna go to our profile, click TikTok Studio, click on Analytics. We're gonna click on content. New followers. We're gonna look at your top posts from the last 7 days and 28 days. So last week my TikTok planning content did go viral and that brought in 832 new followers, which got me over the 10K threshold. Then we drop way back down about romanticizing reading at home, which brought in 11 followers. Travel reading vlog while on my way to the Cayman Islands. Had brought in 8 followers. Another organizing and planning social media content for the week. 8 new followers. And my new Kindle case video brought in 8 new followers. And my new aesthetic Kindle case unlocked. 54 new followers in the last 28 days. Romanticizing reading from home. 41 new followers in the last 28 days. And let's plan our social media content for the week in under 30 minutes. 38 new followers in the last 28 days. So last week, my TikTok planning content did go viral and that brought in 832 new followers, which got me over the 10K threshold. Then we drop way back down about romanticizing reading at home, which brought in 11 followers. Travel reading vlog while on my way to the Cayman Islands. Had brought in 8 followers. Another organizing and planning social media content for the week. 8 new followers. And my new Kindle case video brought in 8 new followers. And my new aesthetic Kindle case unlocked. 54 new followers in the last 28 days. Romanticizing reading from home. 41 new followers in the last 28 days. And let's plan our social media content for the week in under 30 minutes. 38 new followers. So now looking at the past month, obviously that planning TikTok that went viral, 832 followers, brought in the most. Then organizing and planning social media, 59 followers. New Kindle case, 54 followers. Romanticizing reading, 41 followers. And social media planning video, 38 followers. So now we're gonna move on to brainstorming. Now that we know what is performing well, I already have a few ideas. So I'm gonna jot those down. I want to do a video on my fall TBR. Also select Disney pins and do seasonal pin boards. I want to do a video updating my Halloween pin board because I have some new pins to add to it. I want to do a reading vlog for one of my final summer reads before I start switching to my fall TBR book. And of course, next weekly planning video. I'm gonna switch over to my iPad and we are going to search creator search insights. I've searched it before, so I already have it right here. This is gonna help me come up with content by looking at keywords that people are currently searching for. Once I click view all, I'm gonna look at some of the keywords in the all tab and the content gap tab to see if any of these keywords give me ideas. So I see right here that starting a new book is a trending keyword, which already aligns with one of my content ideas. I'm gonna go ahead and save this keyword. And then also I'm gonna write it down so I can remember to use it in the caption of my video. So now that I have a bunch of ideas written down, I use the side of the planner to kind of map out a publishing schedule for the week. This is a rough sketch of how I want my posting to look like for the week. I don't even look at this as set in stone because I know that everything changes as the week goes on. Outside of vlogs, I'll probably batch film a couple of videos. So I'll probably film this fall TBR, this Halloween pin board update, the book rec based on sound, and then this week's planning video I'm doing right now. Lastly, I like to look at highlighters so that it's fun to come back to throughout the week. So now everything is highlighted despite my left-handedness. I feel like we have a pretty good plan set up and I will talk to you guys next week.
