Bday

@gabbyroseprincess

10.0K followers · usually 4.3K views a post

Views

26.6K

Likes

6.0K

Comments

29

Shares

107

SoundTikTok sound · original sound - vverselyaudios

Promoted product

Pandora

Play the songs, albums, playlists and podcasts you love on the all-new Pandora. Sign up for a subscription plan to stream ad-free and on-demand. Listen on your mobile phone, desktop, TV, smart speakers or in the car.

2 videos2 creators

Why it worked

The video taps into aspirational consumerism and the popular 'birthday haul' trend, using a whimsical aesthetic that appeals to a specific demographic. The inclusion of multiple popular retail locations like Pandora and Apple broadens its appeal.

Summary

The creator goes on a birthday shopping spree, visiting Pandora to look at and try on jewelry, and also visits an Apple store. The video showcases the creator's whimsical birthday theme with a focus on shopping.

Structure

1Introduction with birthday theme
2Shopping at Pandora
3Trying on jewelry
4

Original caption

whimsical bday ⭐️🌸✨🦄🪽🧁 ~ let’s just pretend my birthday wand can buy me anything I want 🪄🎀✨ ~ birthday shopping spree ~ girly birthday ~ whimsical birthday #birthday #ShoppingSpree #birthdayshopping #whimsical #pandora

More from @gabbyroseprincess

Product placement

Pandora: a jewelry store that sells charms, bracelets, rings, and necklaces. It appears on screen as a store front and on shopping bags. It acts as the location where the creator shops and purchases items. Removing it would change the location of the shopping trip. Apple: a technology company that sells computers and phones. It appears on screen as a store front and a computer. It acts as a location visited by the creator. Removing it would change the locations visited.