If you have a September birthday

@shopwithdess

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SoundTikTok sound · Brazilian-style fashionable and nimble bossa nova jazz(1094076)

Promoted product

Panda Roll

Panda Roll Party Series Plush Blind Box by 52TOYS: a fluffy 12cm panda keychain with DIY stickers, festive looks and a rare secret to collect.

Why it worked

The video leverages the popular 'blind box' unboxing trend and personalizes it with a birthday theme, making the product feel like a relatable, celebratory purchase for the viewer.

Summary

The creator unboxes a Panda Roll birthday-themed blind box plush toy and demonstrates how to customize it with included stickers. She recommends the product as a birthday treat and directs viewers to the TikTok shop link.

Structure

1Hook about September birthdays
2Introduction of the Panda Roll blind box
3Unboxing the plush toy
4Demonstration of sticker customization
5

Original caption

panda roll birthday party blind box 🎂🐼🎀 With my birthday coming up on the 27th, it was only right that I unboxed something birthday-themed! 🥹💕 This plush pendant is sooo cute, and I love that it comes with stickers so you can decorate it yourself. It’s the perfect little birthday treat for any blind box lover! 🎂✨ If you have a birthday coming up, you definitely need this! 🎀 @52TOYS US SHOP #pandaroll #blindbox #blindboxunboxing #birthdayhaul #kawaiicollectibles

More from @shopwithdess

Product placement

Panda Roll (a blind box plush toy series): (a) ACTS — the creator unboxes it, shows the packaging, reveals the specific toy inside, and demonstrates the included sticker customization. Removing it would change the entire video. 52TOYS (the manufacturer/brand): (a) ACTS — the creator tags them in the caption and the product packaging clearly displays the 52TOYS logo. Removing it would remove the brand identity of the product.

Call to action

I'll have this link down in the orange cart below.

On-screen text

If you have a September birthday and you wanna treat yourself to a blind box, you might wanna buy this one. Since my birthday is on Sunday, it's only right that I got a Panda Roll birthday series blind box. I'm super excited to open this. There are four options and one secret. So let's unbox it. Oh, this is so cute. I actually ended up getting the cookie one and it comes with stickers to decorate the cookie and the panda. I'm gonna decorate this and I'll be right back. It's super cute and I really love it, and it's perfect for my birthday. If you made it this far, thank you so much for watching And as always, if you're interested, I'll have this link down in the orange cart below.

Transcript

If you have a September birthday like me and you want to treat yourself to a blind box, you might want to buy this one. Since my birthday is on Sunday, it's only right that I got a Panda Roll birthday series blind box. I'm super excited to open this. There are four options and one secret. So let's unbox it. Oh, my gosh, this is so cute. I actually ended up getting the cookie one and it comes with stickers to decorate the cookie and the panda. I'm gonna decorate this and I'll be right back. It's super cute and I really love it, and it's perfect for my birthday. If you made it this far, thank you so much for watching and as always, if you're interested, I'll have this link down in the orange cart below.