I am doing

@mafeanzures

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SoundTikTok sound · Bossa Nova jazz that seems to fit in a cafe(1433079)

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Princess Polly

Princess Polly is the go-to fashion destination for trendsetters worldwide. Shop women's clothing today and get access to super fast shipping and easy returns.

11 videos11 creators

Why it worked

The video taps into the relatable experience of shopping for a special occasion outfit, using celebrity inspiration to guide the search. The creator's authentic reaction to the clothing and the clear call to action for a follow-up video encourage engagement.

Summary

The creator is preparing for a birthday photoshoot and goes to Princess Polly to find a dress. After browsing various options and considering inspiration from Hailey Bieber, she ultimately chooses a pink dress.

Structure

1Planning a birthday photoshoot
2Going to Princess Polly for a dress
3Browsing dresses and considering inspiration
4

Original caption

step #1 of our bday shoot: getting a dress ✅ @Princess Polly #dress #dressshopping #birthdaygirl #birthdayphotos

More from @mafeanzures

Product placement

Princess Polly: ACTS - the creator goes to this store to shop for a dress. Removing it would change the video's narrative. Hailey Bieber: APPEARS - her image is shown as inspiration for a dress. Removing it would not change what happens in the video.

Call to action

come back to see the pics

On-screen text

I am doing tomorrow BIRTHDAY PHOTOSHOOT my inspo: this is my inspo: photoshoot just got to THE MALL 📍 PRINCESS POLLY hopefully Hailey Bieber Hailey Bieber was wearing this dress in Coachella buy one get 50% swimsuit: how cute look how cute this one is I could also wear to like: event best I don't love it as much a lot of this one: there's the pink ended up taking the dress come back to see the pics ily <3

Transcript

I am doing tomorrow birthday photoshoot I am doing a birthday photoshoot This is my inspo: This is my inspo: photoshoot I just got to the mall Princess Polly Hopefully find a cute dress for the photoshoot Hailey Bieber Hailey Bieber was wearing this dress in Coachella Buy one get 50% swimsuit: How cute Look how cute this one is I could also wear to like, event I honestly think that's our best option Because I don't love it as much I don't see a lot of more dresses There's this one: Which I also don't love And there's this blue one But I think the pink Ended up taking the dress Come back to see the pics ily <3