Promoted product
ClaimHunt
Why it worked
The video leverages a timely and relevant news event (a lawsuit against a major company) to capture attention. It then provides a clear, actionable solution (using the ClaimHunt app) with a low barrier to entry (5 minutes to file), making it highly shareable and valuable to viewers.
Summary
Amazon is facing a major class action lawsuit regarding its Prime memberships. The company has already issued some payments, but a second round is now open. The creator demonstrates using the ClaimHunt app to file a claim for this lawsuit.
Structure
- 1Announces a huge lawsuit against Amazon
- 2Explains the lawsuit is over Prime memberships
- 3Mentions previous payments and the opening of a second round
- 4Encourages viewers to file a claim if they haven't received payment
- 5Demonstrates using the ClaimHunt app to file a claim
- 6Recommends saving the video
Product placement
Amazon (ACTS - company being sued over its Prime Memberships service, removing it would change the topic of the video); Prime Memberships (ACTS - Amazon's subscription service, the subject of the lawsuit, removing it would change the topic of the video); ClaimHunt (ACTS - an app used to find and file claims for class action lawsuits, the creator demonstrates using it to file a claim, removing it would change the video's demonstration of how to file a claim)