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21.3Talking HeadCuriosity Gap hookHealth
Hook
If you grew up in New Zealand, you KNOW what's coming
@brittanymccrystal
769.7K followers · usually 17.3K views a post
Views
364.8K
Likes
13.5K
Comments
296
Shares
451
Why it worked
The video leverages nostalgia for a specific cultural treat, appealing to a niche audience with a shared experience. The visual of familiar ingredients being combined creates anticipation and curiosity.
Summary
The video shows ingredients being added to a bowl, including what appears to be chocolate powder, colorful candies, and melted butter. The on-screen text suggests this is a nostalgic treat for those who grew up in New Zealand.
Structure
- 1Adding chocolate powder to a bowl
- 2Adding colorful candies to the bowl
- 3Pouring melted butter into the bowl
- 4Adding grated ingredients to the bowl
- 5Mixing the ingredients together
On-screen text
If you grew up in New Zealand,
you KNOW what's coming
Original caption
Oh you guys know what’s up!! 🤤🤤🤤 #lollyslice #newzealand #sweettreat #nobakedessert
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