@ask_mom1 — 26x breakout

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Reply to Deb's comment It would've been nice if you had shared the whole recipe. I would've liked to have tried these.

@ask_mom1

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Why it worked

The video taps into the popular trend of sharing family recipes and provides clear, easy-to-follow instructions that viewers can screenshot or save, making it highly shareable and useful.

Summary

The video shares a family recipe for chewy cookies, detailing the ingredients and step-by-step instructions. The creator includes a comment from a viewer requesting the recipe and provides it via on-screen text and spoken narration for easy access.

Structure

1Introduction of the recipe and its origin
2Display of ingredients
3Step-by-step baking instructions
4Final presentation and encouragement to try

On-screen text

Chewy Recipe 1 stick butter, softened 3 eggs 2 1/3 cup brown sugar 2 cups self rising flour 1 Tbsp vanilla extract 1 cup chopped pecans * Preheat oven to 350 * Beat butter in mixing on medium for 1 minute. * Add eggs, one at a time, beating after each addition. * Add brown sugar and beat on medium for 30 minutes. * Add vanilla and mix in * Fold in flour * Fold in pecans * Stir to combine well * Scrape batter into greased and lined 9x13 dish * Bake for 25-35 minutes until middle is barely set and not jiggly * Cool and sprinkle with sea salt and powdered sugar. ENJOY

Transcript

I shared my husband's great grandma's chewy recipe recently. It's a really cool recipe and it has been passed down for generations. And Deb here asked for me to share the whole recipe. I did speak the recipe in the video, but I wanted to go ahead and have it here so you could screenshot it. I'll list it in the description as well. It is so good. Y'all should definitely try it.

Original caption

Replying to @Deb 🥰 Great Grandma Bratcher’s Chewies 🤎 So many of you asked for the recipe written out after I shared these last week—so here it is! And yes…you really do beat it for 30 minutes! Trust the great-grandma recipe. 😊 INGREDIENTS • 1 stick butter, softened • 3 eggs • 2 ⅓ cups light brown sugar • 1 Tbsp vanilla • 2 cups self-rising flour • 1 cup chopped pecans • Powdered sugar + sea salt for finishing DIRECTIONS 1. Preheat oven to 350°F. 2. Beat softened butter on medium speed for about 1 minute. 3. Add eggs one at a time, beating after each addition. 4. Add brown sugar and beat on medium for 30 minutes. 5. Add vanilla. 6. Fold in the self-rising flour, then fold in the pecans just until combined. 7. Pour into a greased 9x13 baking dish. 8. Bake for 25–35 minutes, until the center is set and no longer jiggly. 9. Sprinkle with powdered sugar and a little sea salt. Let them cool…if you can wait that long. 😂 They’re buttery, chewy, a little nutty and SO good. Save this one—it’s been in our family for generations. 🤎 #famil#familyrecipea#oldfashionedreciped#grandmasrecipedies #baking