welcoming fall to my front porch with

@mbaswell

11.8K followers · usually 8.7K views a post

Views

355.0K

Likes

310

Comments

24

Shares

12

SoundTikTok sound · Morning Coffee in the Cafe

Promoted product

Birch Lane

Birch Lane offers home goods, including furniture and decor, suitable for various occasions and seasonal styling.

8 videos6 creators

Why it worked

The video taps into the popular trend of seasonal home decor, specifically focusing on fall. The use of a recognizable brand like Birch Lane and the aesthetically pleasing visuals of the wreath create aspirational content that resonates with viewers interested in home styling.

Summary

The creator is decorating their front porch for fall, showcasing a wreath from Birch Lane. They express their enjoyment of adding seasonal touches to their home.

Structure

1Opening shot of the front door
2Text overlay: "welcoming fall to my front porch with BIRCH LANE"
3Creator hangs a fall wreath
4Close-up of the wreath

Original caption

Welcoming fall to the front porch with @Birch Lane 🍂 This beautiful fall wreath was the perfect first touch of the season. I love slowly adding warm, seasonal details that make our home feel ready for fall. 🤎 #fallporch #frontdoorwreath #FallPorchDecor #fallwreath #FrontPorchDecor

More from @mbaswell

Product placement

BIRCH LANE (brand): ACTS - appears on screen as a brand name associated with a fall wreath. Removing it would change the context of the video's theme. The wreath itself is a product from Birch Lane.