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@mbaswell

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SoundTikTok sound · Signal Light

Promoted product

Wayfair app

Why it worked

The video effectively visualizes the aspirational aspect of home design by showing a seamless transition from saved inspiration to a real-life room transformation, directly linking the Wayfair app as the tool to achieve this. The "paid partnership" disclosure also signals a trusted recommendation.

Summary

The video showcases how the Wayfair app can be used to plan and visualize home decor ideas, transitioning from saved inspiration to a beautifully designed living space. It encourages viewers to download the app to plan and shop for their own spaces.

Structure

1Showcasing saved home decor ideas on the Wayfair app
2Transitioning from saved items to a completed room design
3Demonstrating the app's functionality for planning and shopping
4Call to action to download the Wayfair app

Product placement

Wayfair (app): acts - allows users to find inspiration, save favorites, organize ideas, and shop for home goods. Removing it would change the video's purpose. Wayfair (watermark/logo): appears - visible in the search bar. Removing it would not change what happens in the video.

Call to action

Download the Wayfair app now to plan your spaces and shop!

On-screen text

when the vision... becomes reality download the Wayfair app now to plan your spaces and shop!

Original caption

Turning home inspiration into a space you actually love 🤎 The @Wayfair app makes it so easy to find inspiration, save favorites, organize ideas + shop everything in one place. Basically a must for anyone who always has another room project in mind 😂 Download the Wayfair app and start planning your next space! #roomdesign #onlineshopping #wayfair #wayfairfinds #roomtransformation