@mbaswell — 115x breakout

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POV: the weather drops below 100°, so it's officially time to decorate for fall

@mbaswell

11.8K followers · usually 8.7K views a post

Views

970.3K

Likes

1.5K

Comments

Promoted product

Wayfair

Why it worked

The video taps into the relatable desire for seasonal home decoration, particularly for fall, and leverages the creator's aesthetic appeal and the aspirational nature of home styling. The use of a popular retailer like Wayfair and the 'soft sell' approach make it feel like authentic inspiration rather than a direct advertisement.

Summary

The creator decorates her dining room for fall, highlighting how she uses staple pieces from Wayfair and seasonally updates decor like stems and table styling. She expresses excitement for the fall season and mentions the temperature dropping below 100 degrees as the trigger for decorating.

Structure

1Introduction to fall decorating as the temperature drops
2Highlighting Wayfair as a source for staple decor pieces
3Seasonal updates to decor elements like stems and table styling
4Showcasing the chandelier as a finishing touch
5Concluding with the idea of keeping staples and changing seasonal styling

Product placement

Wayfair (ACTS - creator states she has staple pieces from Wayfair that make her space feel special year-round, implying she uses it for home decor purchases; removing it would change the context of her decorating choices) | thebaswellhome@gmail.com (APPEARS - creator's email address for UGC & Collab, removing it would not change what happens in the video)

Original caption

The second the temperature drops below 100° in Oklahoma… it’s officially time to decorate for fall. 😂🍂 every year I can hardly wait for the ‘ber months! I love having staple pieces from @Wayfair that make this space feel special year-round..then changing just a few little things with the seasons. Swapping the stems in my oversized vase, styling the side table for fall, and letting that beautiful chandelier be the finishing touch. 🤎 The staples stay, the styling changes. #wayfair #decoratingideas #falldecor #diningroom #fallaesthetic