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232Silent UGCResult / Flex hookEducation
Hook
She looked at my wrist and she looked at $100k
@legally..liz
7.7K followers · usually 6.3K views a post
Views
1.4M
Likes
218.5K
Comments
412
Shares
4.8K
Why it worked
The video leverages a relatable, high-stakes topic (student debt) with a humorous, visually simple format that encourages repeat views and shares among law students.
Summary
A creator shows off her Harvard University ID card worn on her wrist as a humorous commentary on the cost of law school. The video uses a trending audio and text overlay to make a joke about student loans.
Structure
- 1Creator shows wrist with ID card
- 2Text overlay appears
- 3Humorous reveal of the cost
Product placement
Harvard University (appears as a logo on an ID card, incidental scenery, removing it would not change the video's content).
On-screen text
She looked at my wrist and she looked at $100k
Original caption
It’s ID pickup day and I just had to make this. 🙃 #lawschool #harvardlaw #lawstudent #expensive #studentloans
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