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Hook
Me tasting air for the 100th time bc my owala straw keeps detaching
@nora4life88
3.8K followers · usually 802 views a post
Views
243.4K
Likes
22.2K
Comments
121
Shares
925
View velocity
+81.7K views over 4.1d · ~20.0K/day · 4 observations
Why it worked
The video taps into a common frustration with product design flaws, specifically with a popular water bottle brand. The relatable "tasting air" scenario and the creator's exaggerated reaction create a humorous and shareable moment.
Summary
The creator is frustrated with their Owala water bottle because the straw keeps detaching, causing them to accidentally taste air instead of water. They express their annoyance with this recurring issue.
Structure
- 1Creator expresses frustration with Owala straw detaching
- 2Creator demonstrates the issue by showing the bottle and straw
- 3Creator makes a sound of mild surprise/disgust
- 4Creator comments on the sound of the water
- 5Creator expresses a final exclamation of frustration
Product placement
Owala straw (acts - it is the part of the water bottle that is supposed to deliver liquid but is detaching, causing the user to taste air instead; removing it would change the user's experience of the water bottle)
On-screen text
Me tasting air for the 100th time bc my owala straw keeps detaching
Original caption
They need to start making built in straws to the lid #owala #real #waterbottle #viral #fyp
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