@brendonleslie — 21x breakout

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Found a litter of abandoned puppies behind a dumpster 🥺

@brendonleslie

11.1K followers · usually 9.1K views a post

Views

190.3K

Likes

23.1K

Comments

2.2K

417

Why it worked

The video taps into strong emotional appeals by showcasing vulnerable puppies in distress and a compassionate rescuer. The creator's personal connection and plea for help create a sense of urgency and community involvement, encouraging shares and engagement.

Summary

The creator found a litter of eight abandoned puppies behind a dumpster while on a road trip in Alabama. He decided to rescue them and is bringing them back to Southwest Florida to find them new homes, asking for help from his audience.

Structure

1Discovering abandoned puppies
2Explaining the situation and location
3Showing the puppies
4Expressing commitment to rescue
5Asking for help finding homes

Call to action

So if anyone can help me with this, please let me know.

On-screen text

Found a litter of abandoned puppies behind a dumpster 🥺 SO I'M IN THE MIDDLE OF ALABAMA AT A RANDOM LITTLE GAS STATION GETTING GAS ON MY WAY TO MISSISSIPPI TO GET A NEW TATTOO. AND LOOK WHAT I FOUND. A LITTER OF PUPPIES WERE JUST LEFT HERE. THEY WERE JUST LEFT HERE, AND THEY DON'T, LIKE, THE OWNERS JUST LEFT THEM. AND I SAID, I TALKED TO I WAS LIKE, WHAT ARE WE HE'S LIKE, DUDE, I DON'T KNOW. HE'S LIKE, THEY JUST GOT DROPPED OFF, AND THEY'VE BEEN SITTING HERE FOR 24 HOURS, JUST HANGING OUT BY A DUMPSTER. AND I'M LIKE, AH, BRENDAN'S HEART. HE CAN'T LEAVE THEM. HE CAN'T LEAVE THEM. SO NOW I GOT ONE, TWO, THREE, FOUR, FIVE, SIX, SEVEN, EIGHT PUPPIES THAT NEED NEW HOMES. I'M GOING TO BRING THEM BACK TO SOUTHWEST FLORIDA. SO IF ANYONE CAN HELP ME WITH THIS, PLEASE LET ME KNOW.

Original caption

Found a litter of abandoned puppies behind a dumpster on my road trip - bringing them back to Florida to find them homes!! #dogsoftiktok #adoption #puppiesoftiktok #puppies