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65.9Talking HeadDirect Question hookLifestyle
Hook
WHY ARE YOU
@whatmandi
972.8K followers · usually 41.4K views a post
Views
3.3M
Likes
339.1K
Comments
473
Shares
2.9K
View velocity
+631.0K views over 7.5d · ~84.1K/day · 6 observations
Why it worked
The video leverages a relatable and slightly mischievous use of a popular tracking app (Life360) to create a surprising and humorous interaction between friends, tapping into the common experience of friends checking up on each other.
Summary
A person in a hospital bed is surprised to see their friend Nick, who tracked them using the Life360 app. Nick brought friends Madden and Ava with him, much to the surprise of the person in the hospital.
Structure
- 1Person in hospital bed is surprised by a visitor
- 2Visitor reveals they tracked the person using Life360
- 3The person in the hospital is shocked and questions how they were found
- 4
Original caption
This is cooper’s best friend, Nick. Nick does not care that Madden might want to be back there. Nick wants to go to lunch. 🤣 😆 cooper just has bronchitis with little tears in the tissue that’s what’s causing him to cough up a little 🩸 oh and since he’s 50, he also has GERD. #bestfriend #BestFriends #life360 @nick_eklund16 @Nick Eklund @Cooper D
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