Take a seat.

@jamieoliver

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Promoted product

Life360

Download Life360: Family Safety & GPS by Life360 on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Life360: Family Safety &…

4 videos3 creators

Why it worked

The video uses humor and a sense of mystery surrounding Jamie Oliver's "journey to find himself" to create intrigue. The integration of Life360 as a tool that keeps track of him adds a practical element and a subtle endorsement of the app's utility, while the "coming soon" and trailer format creates anticipation for the series.

Summary

This video appears to be a trailer for a new series starring Jamie Oliver, who is on a journey to "find himself" after feeling lost. The trailer shows him in various humorous and dramatic situations, with his family using the Life360 app to track his location and ensure his safety.

Structure

1Jamie feels lost and hires a life coach.
2He undergoes various experiences, including cooking disasters and potentially dangerous situations.
3His family uses Life360 to monitor his location.

Original caption

After feeling a bit lost recently, Jamie went on a mission to "find himself." Following the hiring of a questionable life coach, he tried everything from flotation tanks to joining a naked cult. Fortunately, his family keeps track of him on Life360, so they know he is safe and sound - at least physically. Life360 presents “Finding Jamie.” Watch the trailer now!! AD

More from @jamieoliver

Product placement

Life360: it is used to track Jamie's location, showing he hasn't moved for 5 hours and is in "The Big Scary Wilderness". Removing it would mean the family wouldn't know where Jamie is, and the urgency to find him would be lost. This is a key plot device. (ACTS, changes video) Jamie Oliver: He is the subject of the video, appearing in various scenarios and his name is used in the title. Removing him would mean there is no video. (APPEARS, changes video) Jools Oliver: She is named and appears in the video, but her role is secondary to Jamie's. Removing her would not significantly change the video's core narrative. (APPEARS, does not change video) Buddy Oliver: He is named and appears in the video, but his role is minor. Removing him would not significantly change the video's core narrative. (APPEARS, does not change video) Will Hislop: He is named and appears in the video as 'The Life Coach', but his role is secondary to Jamie's. Removing him would not significantly change the video's core narrative. (APPEARS, does not change video) Conker the Dog: He is named and appears in the video as 'The Dog', but his role is minor. Removing him would not significantly change the video's core narrative. (APPEARS, does not change video)

Call to action

Watch the trailer now!!

On-screen text

Take a seat. I understand you're here to find yourself again. Yeah, I'm a bit lost. From the man who brought you COOKING Well that's f***ing disgusting. comes a journey of discovery I wish I was free. You're his life coach, are you sure Jamie said 'naked cult'? This enclosed space will help you feel free. They know exactly where he is It says he's been there for five hours is everything okay? He can't be on his own! Jamie! Darling! I've got your antihistamines for your allergies! but will he find himself... You'll see what you need to see, not what you want to see. before it's too late? Oh I don't think I like this! It's very floaty! @ Life360 PRESENTS Argh, for f***'s sake! No! No! No! No! No! No! A new series Did you know you're more likely to be killed by a hippo than die in a plane crash? Starring Jamie Oliver My life coach had a voucher. Jools Oliver Come and get me, Jools! Will you be home in time for tea? Buddy Oliver Aargh! Will Hislop as 'The Life Coach' Oh no, it's the other way around. and Conker the Dog as 'The Dog' FINDING JAMIE WHILE HE'S FINDING HIMSELF How's the finding yourself going? I'm gonna f***ing die in here! I'm gonna die in here. COMING SOON Ugh.

Transcript

Take a seat. I understand you're here to find yourself again. Yeah, I'm a bit lost. From the man who brought you COOKING Well that's f***ing disgusting. comes a journey of discovery I wish I was free. You're his life coach, are you sure Jamie said 'naked cult'? This enclosed space will help you feel free. They know exactly where he is It says he's been there for five hours is everything okay? He can't be on his own! Jamie! Darling! I've got your antihistamines for your allergies! but will he find himself... You'll see what you need to see, not what you want to see. before it's too late? Oh I don't think I like this! It's very floaty! @ Life360 PRESENTS Argh, for f***'s sake! No! No! No! No! No! No! A new series Did you know you're more likely to be killed by a hippo than die in a plane crash? Starring Jamie Oliver My life coach had a voucher. Jools Oliver Come and get me, Jools! Will you be home in time for tea? Buddy Oliver Aargh! Will Hislop as 'The Life Coach' Oh no, it's the other way around. and Conker the Dog as 'The Dog' FINDING JAMIE WHILE HE'S FINDING HIMSELF How's the finding yourself going? I'm gonna f***ing die in here! I'm gonna die in here. COMING SOON Ugh.